New New Typography

Are we stuck with the established typographic principles of the 20th century?

100 years after the proclamation of the so-called “New Typography” in Central Europe, the somewhat ironic question of a “new” New Typography emerges—less as an update, more as a question that challenges universal rules. In 1928, the famous German typographer Jan Tschichold described his book The New Typography as a “handbook” for “modern designers.” In New New Typography, the editors at Matter Of propose that today, instead of speaking of a “handbook,” we might better speak of “adventures,” and instead of “modern,” of “transborder” typography. The book seeks to unsettle established paradigms by opening typography to an expanded, more inclusive vocabulary. »New New« means not innovation and progress, but rather a reorientation, a new relational standpoint between past and present, to bring forward practices that have been neglected, marginalized, or excluded.

With 243 figures and six theoretical proposals, New New Typography invites readers to engage in diverse renegotiations and re-visions of typography, intertwining texts and quotes with historical and contemporary documents, diagrams, and images. It is neither an encyclopedia, nor a manual, nor a history, but an overview of the impossibility of an overview, inviting speculative adventures that are open to the unexpected and may not lead anywhere.

New New Typography

Designers: Wiegand von Hartmann and Matter Of
Authors: Matter Of
Editor: Matter Of
Publishers: Sorry Press
Publishing house: Sorry Press
Release date: September 2025, Second Edition May 2026
Volume: 256 pages
Format: 11.5 × 18.5 cm
Language: English
Production/Finishing: Memminger MedienCentrum
Retail price: €25
ISBN 978-3-910265-23-3

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