Adris Annual Report 2017
A book able to withstand fire and water
Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris, one of the most successful companies in the European Adriatic region, wanted to convey on the occasion of publishing their latest Annual Report. Check out the video presentation.
This publication contains Adris last year’s business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris results, and the company’s ability to cope with any situation.
The book was designed and made jointly by Adris and the Bruketa&Zinic&Grey Agency whose Creative Director Zrinka Horvat Goodman explained: “The book was subject to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretic, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Insurance Motor Vehicle Inspection Station. The book remained undamaged.”
Project team: Advertiser/Brand: Adris grupa Ad Title: Tested For Challenges Ad Type: Direct, Corporate Publication, Annual Report Corporate Communications Director: Predrag Grubic Corporate Communications Specialist: Kristina Miljavac Controlling Director: Hrvoje Patajac Agency: Bruketa&Zinic&Grey, Zagreb, Croatia Agency website: Creative Directors: Zrinka Horvat Goodman and Davor Bruketa Client Service Director: Masa Ivanov Account Manager: Zrinka Pozar Art Director: Andrea Knapic Production Manager: Vesna Durasin Head of DTP/Prepress: Radovan Radicevic Account Executive: Ante Kantor Print: Cerovski Print Boutique DOP: Domagoj Kunic Videopresentation: Dragan Lakicevic