Branding with Type
Sehr verspielt und mit freundlichem Charakter kommt die neue Bw James von Branding with Type daher. Durch die monolinearen Stiche und tropfenförmigen Serifen wirkt sie frisch und modern. Gestaltet ist die Bw James vom deutschen Schriftgestalter Moritz Kleinsorge.
Foundry: Branding with Type
Designer: Moritz Kleinsorge
Schnitte: 8 + Italics
Preis Schnitt: 20 Euro
Preis Familie: 193 Euro
Noch bis Ende Juni bekommt ihr hier 50% Rabatt von Branding with Type.
Bw James is Branding with Type’s playful sans serif typeface designed by Moritz Kleinsorge. The angled stems, branching spurs and ball terminals all contribute to a personable and friendly mood, while the mono-linear body makes the typeface appear fresh and modern. All these elements blend together harmoniously in Bw James, striking a perfect balance between its charismatic personality and broad functionality.
This multi-purpose font family extends itself across eight weights that range from an exquisite Thin, where the ball terminals really stand apart and anchor the delicate line work to the composition, to a strong and powerful Black that will bring pure muscle to your designs. While the extreme weights are ideal for display purposes, the intermediate styles have been carefully crafted to perform well at medium and small sizes, providing a comfortable legibility in long paragraphs. On top of that, the eight upright styles are accompanied by matching true italics, drawn from scratch following the same design principles.
With more than 900 characters per style, Bw James comes equipped with plenty of OpenType features like alternates, small caps, ligatures, old-style and lining figures (proportional and tabular), fractions and case-sensitive forms. Like all Branding with Type fonts, Bw James is fully loaded with diacritics supporting all European Latin languages (and a few others), offering a rich palette for any project where a friendly tone of voice is required.
About Moritz Kleinsorge
Moritz is a graphic and type designer from the Lower Rhine area in Germany. He started his career in different design agencies focussing on digital media. During his studies of Information and Communication Design at the Rhine-Waal University, he discovered his true passion: typography and type design.
After graduating, he was mentored by Pilar Cano from LetterJuice via the Alphabettes mentorship program while developing his first retail font, Bw James. He’s meticulous and hard-working with a knack for expressive but controlled type design without abandoning the precision every single detail requires.