Production Type

Wenn man wissen möchte wie eine Schrift in der Anwendung funktioniert, ist es wichtig sie auch gedruckt auf Papier, in verschiedenen Größen und in kreativer Weise im Gebrauch zu sehen. Weil die cleveren Designer von Production Type das wissen, haben sie zur Ehre der neuen Minotaur auch eine dazugehörige Publikation gestaltet. Sie zeigt interessante Infos zum Ursprung der Schrift, ihrer Gestaltung und eben auch ihre Anwendung. 

How does one reference Cubism in a typeface? The most obvious tack would be to disassemble each letter and render it broken and abstracted. That might produce something interesting to look at, but not something that can be used. Minotaur is more practical, but no less interesting. Initially created for a Paris art museum, Minotaur Sans and Serif is a family of straight lines inspired by the Cubist movement. Its roots are Venus, a landmark Grotesque from the era that gave rise to Cubism, and two serif models: Bruce’s Scotch Roman and A. V. Hershey’s series for early vector-based computing. Not only are the letters’ outlines atypical, but their set number of widths—derived from historical technical limitations—play with expectations too.

Despite their seemingly primitive restraints, these fonts are legible at any size. And they have their own beauty too: Minotaur Serif, in particular, balances its harsh contours with the elegant skeleton of its early 20th-century model. 

Minotaur offers a richness not found in most type; one that rewards viewers in new ways as they step closer to the canvas.

The Minotaur typeface

Foundry: Production Type

Designer: Jean-Baptiste Levée

Veröffentlichung: 2017
Styles: Minotaur, Minotaur Sans und Minotaur Beef
Schnitte: Minotaur Light, Minotaur Regular, Minotaur Bold, Minotaur Sans Light, Minotaur Sans Regular, Minotaur Sans Bold + Italics, Minotaur Beef, Minotaur Beef Bold
Preis pro Style: 200,–  Euro, Minotaur Beef = 70,–  Euro
Preis Familie Desktop license: 395,–  Euro
Preis Familie Web license: 628,–  Euro 


The Minotaur publication

Includes “Maths vs. Machines”, a survey on the career of Paul de Casteljau by Véronique Vienne, “History of the Hershey fonts“ by Frank Griesshammer & “Lombardic capitals” by Marc H. Smith; plus a bonus section “Beef Time”.
Design by Julien Lelièvre. Editing by Caren Litherland. Printed in France. 
Verarbeitung: offene Rückenheftung, gelocht
Format: DIN A5 (21 × 15 cm)
112 Seiten
ISBN 9791093578057
Preis: 15,– Euro

All pictures © Julien Lelièvre / Production Type