Hä? Magazine–The Complete Collection
Health Topics With a Punk Attitude
The health magazine without taboos was developed for a young readership aged 16 and up. Each issue focused on a single topic related to the human body. While the editorial content was carefully researched, the visual language drew heavily from a raw, punk-inspired aesthetic.
Studio Marcus Kraft was responsible for the art direction and design of the magazine over a period of 12 years, working in close collaboration with editor Rainer Brenner. During this time, they collaborated with a wide range of international photographers, illustrators, and artists, shaping the publication’s distinctive visual identity.
The magazine was published and distributed by Rotpunkt Apotheken in Switzerland from 2012 to 2024. In 2025, a strictly limited edition book was released, bringing together all 52 issues in a comprehensive 1,000+ page hardcover volume, reframing the publication as both archive and time capsule.
The list of contributors reflects this broad and deliberately diverse network, bringing together emerging talents and internationally recognised voices. Among them were Heji Shin, Ryan McGinley, such as Simon Trüb, Yves Suter, Randy Tischler, Peter Hauser, Anne Morgenstern, Eva Kurz, Fabian Unternährer, Ornella Cacace, Jamie Warren, Svenja Plaas, Marlon Ilg, Lina Müller, and many more. Their contributions ranged from documentary photography and illustration to experimental visual essays, collectively defining the magazine’s outspoken and visually uncompromising character.
Over the years, the magazine received multiple awards, including a Gold distinction from the Art Directors Club of Switzerland.
Further information can be found here.
