No Barriers, Just Theater
and Design That Includes Everyone
The Orangerie Theater Cologne is stepping into a new visual identity. Crafted by the Cologne-based studio We will love Mondays, led by Felix Bosse, this redesign is more than just a fresh look—it’s a statement.
“The Orangerie Theater is a space for dialogue and participation,” says Dr. Sarah Youssef, the theater’s artistic director. “We wanted a visual identity that reflects this mindset–not through being flashy, but through accessibility. A design that doesn’t assume, but invites.”
The approach wasn’t about following trends. It was about removing barriers—because culture shouldn’t have any, and neither should design. Typography, signage, digital interfaces, and print materials were all developed so that information is not only seen, but understood—intuitive, effortless, barrier-free. Shapes were simplified, content was clearly structured, and navigation became second nature. This isn’t flashy branding; it’s design that communicates values without shouting.
“We weren’t trying to reinvent the theater,” says Felix Bosse. “We wanted to make its openness visible—a visual identity that excludes no one.”
