TEDxNaUKMA | Visual Identity

The Kyiv-Mohyla Academy hosted its second TEDx conference in 2021. To give the event a fresh look, Hexagon created a new visual identity that stayed true to TED’s global brand while incorporating its style.

The conference theme was “ambiguity,” which was creatively represented through the idea of removing graffiti.

This distinct visual identity helped set the event apart from TED’s past conferences and allowed for more creative expression through shapes and designs.

Vyshyvanyi. Der König der Ukraine

Design for Opera “Vyshyvanyi. Der König der Ukraine” by Alla Zagaykevych with the libretto by Serhij Zhadan took place in Vienna as part of the UStream Fest festival. The design uses the Wilhelm font, at the junction of Ukrainian avant-garde and Austro-Hungarian modernism.
The premiere of the opera took place in October 2021 in Kharkiv and became the most anticipated and most discussed event in domestic academic music.

KYIV DESIGN WEEK

Together with friends from Design for Ukraine and Yaroslav Belinsky, a style was developed for the presentation of Ukrainian design within the framework of the design week in Zurich at ZURICH DESIGN WEEKS and in Kyiv at KYIV DESIGN WEEK. The combination of font geometry and chaotic strokes emphasizes individuality and national character. Additional font Kyiv Type Sans by Dmytro Rastvortsev.

Bucha

The work is dedicated to the atrocities that Russian soldiers committed in Kyiv suburbs (Bucha, Irpin, Borodyanka) in Ukraine in 2022. The signs of the real genocide of Ukrainians were revealed after deliberation of the villages. The terrible photos of the victims were contrasting with the blossoming spring – the time when the war crimes became public.

Fixel Font by MacPaw

Fixel is a multifunctional and flexible font that is suitable for any task. The font offers Text and Display width options, with nine weight options from Thin to Black. Boasting over 11 000 symbols, Fixel is one of the most extensive Cyrillic typefaces, with characters for all possible modern Cyrillic-based alphabets. With Fixel, designers can create effective, timeless visual content for any environment. Fixel not only enables impactful designs but also honors Ukraine’s graphic heritage.

Font POLIGLOT

The Polyglots font is being developed as part of the idea to find calligraphic similarities in different scripts from east to west. It is very interesting for a designer to create such a font approach when Hebrew, Greek and Cyrillic (and other scripts) look harmonious side by side, without losing their structural and elegant qualities and without turning into sterile geometry. The design is created for publications and projects of multi-writing and cross-cultural orientation. (Custom font)

36 Days of Type (10)

36 Days of Type is an annual creative project launched by the community of designers and artists on social networks, especially on Instagram. In this project, participants create the alphabet, “A” to “Z” and numbers “0” to “9” in 36 days. Each day is dedicated to a new symbol or number. The final result is an interesting accidental font.

The Ukrainian: Life and Culture magazine

“The Ukrainian: Life And Culture” is a quarterly print magazine for an English-language readership in the US and worldwide (2018-2021). Certificate of Typographic Excellence by Type Directors Club (2023). Editor-in-Chief: Inna Golovakha
Ukrainian Editor: Katia Klim
Contributing Editors: Will Hicks
Birgit Meade, Joseph Green, Penelope Bell
Artist/Designer: Oleksii Chekal

TRISTIUM

Poster for the Ukrainian-Swiss music festival in St. Gallen (Switzerland), dedication to anniversaries of composers Valentin Silvestrov (85) and Adolf Karl Zwicker (70). TRISTIUM
– the entire program of the concert was dedicated to the music of the modern Ukrainian composer Victoria Vita Poleva, who is celebrating her 60th birthday on the same day.

Jam Factory Art Center

Jam Factory Art Center is a revitalization project for a former liqor factory that was converted into a canned food factory in the Soviet era. After several years of vacancy, the former factory was bought in 2015 by Swiss and Austrian historian and philanthropist Harald Binder, who decided to build an art center.
AVR Development developed a working project for the revitalization of the factory and the area around it.

“Oh, the Red Viburnum in the Meadow”

Calligraphy, black paper, white ink, pen.
Is a Ukrainian patriotic march, first published in 1875 by Volodymyr Antonovych and Mykhailo Drahomanov. It was written in a modern treatment by the composer Stepan Charnetsky in 1914, in honor and memory of the Sich Riflemen of the First World War. This song is in the song “Hey Hey Rise Up” by the legendary band Pink Floyd, after video of Boombox soloist Andriy Khlyvnyuk, in which he sings “Oh, the Red Viburnum in the Meadow” on Sofia Square in Kyiv.

Oh, the Red Viburnum in the Meadow

Calligraphy of the text of the world-famous song of the Ukrainian rebels from Ukrainian Insurgent Army.
Calligraphy, red paper, white ink, pen.
“Ах, лента за лентою – набої подавай,
Вкраїнський повстанче, в бою не відступай!”
This song is in the song “Hey Hey Rise Up” by the legendary band Pink Floyd. The work of British rockers was inspired by the video of Boombox soloist Andriy Khlyvnyuk, in which he sings “Oh, the Red Viburnum in the Meadow” on Sofia Square in Kyiv.

Moirai

The work from Uninvited Symbols series. Mythological thinking founds the amulet in embroidered symbols on Ukrainian traditional shirts. Pragmatic thinking asks present-day destructions to become the foundation of a fortress of national self-awareness, protecting our future. Each element of the destroyed corresponds to the ethnographic region where the old photo was taken.
Mythological Moirai secures the order in Universe. And you know the 3 of Moirai. I see they 3 isn’t enough.