The Kyiv-Mohyla Academy hosted its second TEDx conference in 2021. To give the event a fresh look, Hexagon created a new visual identity that stayed true to TED’s global brand while incorporating its style.
The conference theme was “ambiguity,” which was creatively represented through the idea of removing graffiti.
This distinct visual identity helped set the event apart from TED’s past conferences and allowed for more creative expression through shapes and designs.