UKRAINIAN ART SEASON TSUM KYIV

The collection of folk art of the Ivan Honchar Museum became the main inspiration for TSUM’s windows. The department store’s windows display folk architecture, Kosiv ceramics, rituals, pottery, towels, jewelry, and traditional life. The department store team immersed itself in the archives and traditions, and eventually collected unique folk art objects from different regions of Ukraine. Certain characteristic elements and details were recreated by hand by modern artists.

On the city road

The illustrations convey a mix of images absorbed within. In fact, it is a mix of what I see on the road and what I emotionally imagine, feel, draw in my mind with the moods and ideas that I hear in the songs while listening on the way. The monochrome colors of green and yellow make the works emotional.

Carpathians High Sketch

The illustration is based on my sketches created during a hike in the Ukrainian mountains. During a hike, I drew the landscapes I saw and the peaks I conquered. After returning from the trip, I made the sketches into a digital illustration. The illustration shows the completed part of the mountain route from the top of Turkul (1933 meters) to the rocks called Spitsy (1863 meters).
The illustration is drawn in blue because I had a paint marker exactly that color.
The third file is combination.

Spring flowers

This window display design dedicated to the unbreakable Ukrainians, who are so different and so united in their main goal. Flowers as perfect creations of nature with the ability to revive have always been symbolic in Ukrainian culture. In ancient times, they had a ritual significance , which is reflected in applied art: embroidery, pottery, painting, and jewelry. Flowers, like people, are unique and vulnerable, beautiful alone and no less magnificent in lush bouquets.

UKRAINIAN LAND

Window display project in TSUM, inspired by the Ukrainian land and cinematic landscapes, invites you to take a virtual trip to Ukraine. In addition to the decoration in each window installed selection of design and art objects by Ukrainian artists made with natural materials – glass, metal, clay, stone, reflecting the natural resources of our land. All the images in the windows are stylized with clothes and accessories by leading Ukrainian designers.

Avior

They were tasked with creating a corporate website that would serve as the primary financial service for the company’s clients.
One notable feature was the real-time calculation of loan costs and annual interest rates following NBU standards.

This efficient product streamlined interactions with existing and potential customers and automated various business processes. Integrations, both internal and external, enabled real-time data processing, facilitating quick decisions and risk management.

Sensitive content

From the beginning of the war, “meta” company is trying to avoid posts about the war, ecpecially with violence content (dead bodies, etc.).

For Ukrainians it’s like hiding from reality, when you don’t wanna to see what is going on in the other side of your planet. So, the poster is basically rasing the problem about avoiding news about Ukraine and just pass by.

From Maggy to Maggie’s

In a bold leap towards innovative typographic design, The Northern Block proudly presents Maggy, an eclectic and energetic typeface encouraging creatives to type for a cause. This boundary-pushing creation by type designer Tasos Varipatis not only challenges conventional typographic norms but also serves as a powerful tool for a charitable cause.

Tasos explains: “During Maggy’s conceptualisation, I considered this typeface as a canvas, where letters move between different styles and forms, yet come together in a beautiful dance.”

Type For A Cause
Maggy is a versatile display typeface sparked by the foundry’s participation in the annual 36 Days of Type challenge. However, it’s not just a font; it’s a symbol of creativity for a cause. The Northern Block is encouraging creatives to get behind the campaign and has committed to donating all proceeds from the sale of the typeface to Maggie’s Cancer Centre in Newcastle upon Tyne.

The charitable idea was born from the experiences of the foundry’s Head of Brand, Donna Wearmouth, who shares, “As someone who has experienced first-hand the welcoming environment of Maggie’s, I recognize how crucial breakout spaces are for families dealing with cancer—using our creative skills to support Maggie’s is a real honor.”

What started as an exciting 36-day challenge has flourished into a remarkable typeface designed with purpose. Maggy has been designed to serve a greater good, and we hope the power of typography can help support Maggie’s, one letter at a time.

From Maggy to Maggie’s

More information here