The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

The System 2022 series is a graphic experimentation work by designer Daeki Shim.

Created for Frisketch’s artist event Um, this project includes a poster and promotional calendar. The design is inspired by spontaneous graphic scores drawn by the audience while listening to pianist Yeonjoon Yoon’s upright piano improvisation. These collected marks become a large visual score, then reinterpreted through live performance. Translating sound into image and image back into sound, the work visualizes circulating energy, while Um suggests the moment of new growth and emergence.

This project explores the Greek maxim “Know Thyself” through the lens of Korean typography and the tactile medium of oil paint. By weaving together the philosophical lineages of Socrates, Plato, and Aristotle—from the Athenian Academia to contemporary social engagement—the work visualizes the enduring connection between ancient Western thought and modern Eastern aesthetics. It is a material reflection on the evolution of consciousness, architecture, and the social role of the intellectual.

‘Blue Water Bottle’ is an encyclopedic book project exploring how an ordinary object can generate many interpretations. Though the phrase seems specific, each person imagines a different bottle shaped by personal experience. The book examines blue as color, water as property, and bottle as form through poems, essays, images, and archives. Its typeface was created by focusing on letterforms while drawing without looking at the paper, producing distorted shapes like objects seen through water.

“Leave Me” is a song by Did You Know Robin Was A Rabbit?, a band with a whimsical, fairytale-like name. In contrast, the track carries a strong traditional trot sensibility, creating a striking irony.
The poster visualizes this contrast by combining a rose-pattern wallpaper—an iconic element of Korean retro design—with digital gradient effects, emphasizing a hybrid of opposing aesthetics.

For 40 years, Seoul’s subway map grew without redesign — lines multiplied, complexity deepened, and no one rewrote the visual language. Eun Sun Kwon changed that. As Public Design Director of Seoul Metropolitan Government, she led a complete overhaul of the map covering 23 lines and 624 stations: redefining information hierarchy, rebuilding the color system for accessibility, and giving Seoul a typographic identity it had never had. Winner of Red Dot Design Award 2024.

As the age of artificial intelligence unfolds, what position will artists come to occupy within it? Imagining them as pioneers who step boldly into an as-yet-unrealized future, this work renders their journey through myth-like imagery. In doing so, it seeks to act as an observer, capturing a single moment in the path of these pioneers.

“Sold my Seoul” is a play on the city’s official tagline “Seoul My Seoul” and draws attention to the destruction of historically valuable neighborhoods that have the “transitional” style of architecture defined by low-rise brick buildings with the traditional Hanok tiled roofs. Along with the redevelopment, independent shops, like the mart depicted here, are also being erased. The drawing was created from physical observation and the typefaces are Teddy and Blazeface forged by Minjoo Ham.

Identity Design for ACC Creators 2025 Residency
The 2025 theme of the Creators Residency at the Asia Culture Center, Gwangju is “The Age of Intelligence.” This work envisions an image that acts as a form of applause for artists shaping this era. It draws inspiration from the moment a film begins—when a weighty title appears, hinting at a vast narrative unfolding alongside a grand, cinematic score.

Poster Design for All The Ways We Disappear by Siyoung Song, Presented at JIFF
On the field, children move in formation to the sound of a whistle. Dust fills each breath, and in a brief moment of dizziness, one falls out of rhythm. Embarrassment and urgency quicken the heartbeat as the body falters and sweat gathers. In that instant, the sense of individuality becomes vivid. The whistle blows again, and we scatter into another formation.

This project is the identity design for GOGO SYNDROME, a music curation party brand formed around artist Yetsuby, aiming to amplify the presence of female DJs and producers in Korea. The logo visualizes an ambition to infect Seoul’s nightlife with a sharp, delicate, and aggressive energy.

Identity design for ACC CREATORS 2026 RESIDENCY, Gwangju, Korea.
The 2026 theme of the creators residency at the Asia Culture Center is “Speculative Community.” This identity design begins with the idea that technological advancement will reshape how future communities are formed. It explores these possibilities by framing community members as carpenters, visualized through a construction-site poster that reflects the collective process of building a new kind of community.

The “SYSTEM 2022” Exhibition Identity was designed to promote designer Daeki Shim’s solo exhibition, showcasing his graphic experiments. The exhibition was proudly co-organized by the Gangwon Institute of Design Promotion (GIDP) and DAEKI and JUN, and hosted by Gangwon State.

The “SYSTEM 2022” Exhibition Identity was designed to promote designer Daeki Shim’s solo exhibition, showcasing his graphic experiments. The exhibition was proudly co-organized by the Gangwon Institute of Design Promotion (GIDP) and DAEKI and JUN, and hosted by Gangwon State.

Part of the exhibition Chusa, Revisited. Just Fun attempts to inherit and reinterpret the “aesthetics of strangeness” while also experiments to transform writing into a form of play. Through the repetitive act of drawing letters, Kim gradually explores freer, more unconventional forms. Over time, the characters begin to shed their legibility as text and transform into shapes that resemble living organisms.

The ‘SYSTEM 2022’ poster was designed to promote designer Daeki Shim’s solo exhibition showcasing his graphic experiments. The prestigious ‘Gangwon Institute of Design Promotion (GIDP)’ & ‘DAEKI and JUN’ proudly co-organized the exhibition, hosted by Gangwon State.