brief about the client this work proposed for her. Abeel Alshareef, a behavior analyst. who work to facilitate a safer raising environment for kids. The design concept aims to leave an impression on users that suggests clarity, and transparency and enhances confidence in dealing not to mention a simple overall look. The elements of nature were inspiring for designers. Natural forms are not contradictory, and they resemble the meaning of each person, unique and distinctive.

النظر إلي الصور التي أرسلها القاهره ما بين قديم وقديم جدا يجب إزالتها وانا اتكلم هنا علي اثار القاهره القديمه ما بين اثر باقي وأثر تم هدمه وأثر يفكرون في إزالتها مثل الباقيه

Gina’s monumental paper mural, ‘Folded Harmony,’ measures 5.5 meters by 3.5 meters, comprising 22,000 meticulously hand-folded modules. This masterpiece showcases her dedication to craftsmanship and innovative artistry, transforming BRGR Cairo’s interior into a captivating visual experience.”

An experimental series leveraging generative AI is exploring the creation of innovative materials, such as fabrics and acrylic marble, inspired by Arabic design aesthetics. The project combines traditional artistic elements with cutting-edge AI to generate unique, culturally rich materials for modern applications. To use generative AI to reimagine conventional patterns and textures, creating sustainable, high-quality materials like fabrics and acrylic marble for use in fashion, etc.

A brawl In The Stadium is a Cairo based skateboarding event that took place in 2023.
I was commissioned to design the poster identity for the second edition of this event. My role involved creating a poster that energizes the skateboarding community and highlights the challenges skaters will face in the competition.

Qena Governorate seeks to renew its logo and identity to reflect the modern aspirations of the region and keep up with the ongoing development in various fields. This approach aims to highlight the diverse features of Qena and showcase the governorate’s unique resources, enhancing its visual identity and making it more appealing to investors and visitors.

This introduces a dining experience replicating a psychedelic journey’s sensory aspect, without the use of psychedelics. Through projection mapping, binaural sounds, and other techniques, all five senses are heightened without actual psychedelics. Each dish, tied to a specific substance and its rituals, explores ancient practices from Ancient Egypt, Tibet, Aztec, and Vedic cultures. Ingredients, visuals, and immersive transformations evoke these experiences.

This project explores Disney’s adaptations across regions, focusing on how it morphs and integrates cultural contexts—particularly in Egypt. By examining Disney’s evolution, it investigates how brands shape perceptions and embed ideas. Drawing from print & digital archives, branded materials, films, and cartoons, it also analyzes pop culture’s intersection with propaganda via political movements and mainstream media.

Hady bady is a children’s counting-out rhyme, used to select a person in games. Growing up, there were different variations of the rhyme and looking into the history of the rhyme, one found out that these different variations were due to the different geographical iterations depending on the region. Although, we used to fight on having one correct variation of the rhyme, one finds that the different iterations need to preserved as part of our collective memory box.

This project blends playful storytelling with modern typography, featuring a curious purple star navigating a whimsical universe. Through vibrant colors, dynamic shapes, and creative lettering, it evokes a sense of wonder and imagination. The design invites viewers on a visual journey that celebrates exploration, creativity, and self-expression, turning a simple concept into a universe of endless possibilities.

This poster is a modern homage to one of Egypt’s most iconic artists, blending nostalgia with contemporary design. Created by an Egyptian raised in the UAE, it reflects a journey of embracing cultural identity. Featuring custom typography, a grainy brown background symbolizes the past, while vibrant, dynamic elements represent the present. The work honors the artist’s timeless impact and seeks to inspire youth to connect with their heritage in a modern way.

شاف القطة قالها بس بس قالتله نونو

يا خالق كل شئ ناقص كمالته معاك

Remix is a Fixed Width, Multi Axes, Variable Arabic Naskh Typeface that goes beyond weight and width variables. It challenges variable type limitations when it comes to Arabic script as it generates 12 variables that visualize sound. The sound visualization and forms are based on frequency and amplitude following the Science of Sound and the Cymatics concept.

Remix has been featured in it’s nice that Global Type Report 2023. Besides, exhibited in Dubai at Tasmeem 2022 exhibition.

This artwork captures the essence of Cairo’s heritage, blending iconic architectural elements with a traditional Nile sailboat. It evokes the city’s timeless beauty and vibrant history. The composition uses Arabic text fragments and aged textures to symbolize the stories carried by the river, connecting the past with the present.

In “Pain through Belonging,” I continue my exploration of choice-making as a means of
belonging, focusing specifically on my mother’s experiences within a religious group that
brought her both pain and a sense of identity. This conceptual portrait series examines
three key aspects.

“The etymology of the Cairene dialect” is an illustrated A1 publication that traces back and analyzes the etymology, origin of words, of the Egyptian vernacular used in Cairo. It explores the connections to historical, political and social contexts of Cairo through the lens of language, by looking at how those factors influenced our day-to-day conversations. It highlights the underlining tight links with the past that have remained constant in the Egyptian dialect over thousands of years.