“Chemical” is Post Malone’s first release of 2023. The song is about an on-off relationship that he couldn’t let go of and how life isn’t the same without her. In the song, he reminisces about his time with her.
I decided to go purely typographic, creating a sort of “flow” that makes connections between the then and now, and the negative and positive. An eventful time, represented by disrupted letters and gaps.
Font in use: Neue Haas Grotesk Text via Adobe