A Book of Signs

“A Book Of Signs “investigates the study of meaning through the concept of semiotics. The idea is conveyed by appropriating the structure of a dictionary, which enables the reader to examine the particular elements of semiotics from the spoken words, to the written words, and to the mental concepts. Each tab leads to a different part of the narrative that leaves the reader with a question: what does the word “language” really mean? When the reader flips the pages of this book. The size of the images and typography keeps getting smaller and smaller. The definition of an “image”, of a certain “word”, of how we receive information becomes vague and reconstructs along the reading experience.

The Horn of Plenty – A Brief Theory of Luxury

How do we define or measure luxury? Not with money or time, but diversity. Yet contemporary modes of living luxuriously have lost sight of this reality. This is why theory is needed to provide a course correction. As in evolution, luxury drives both diversity and a variety of forms in the history of individualism, too. In the same way that natural luxury breeds biodiversity, human luxury breeds ego diversity. Without natural luxury, individual luxury, too, will die out.

The book traces the history of luxury parallel to the evolution of subjectivism and individualism from the 14th century to date.

Design by accident

For my bachelors degree I created DESIGN BY ACCIDENT. I asked myself: What influence can an accident have on the creative process? I attempted to answer this and other questions within the framework of twelve design experiments that were further collected in an experimental slipcase which itself serves as a stage for the last experiment of this collection.

Licht und Schatten

We stand in a white, empty room without corners and edges. With us are a plate with an ‘R’-shaped hole, three light sources of different strengths and a camera. With the goal of finding new graphic elements, we explore the limits of legibility and the possibilities of playing with light and shadow. We translate these newly developed graphic elements into typography. Unconventional typographic pages are created with reinforcing content from the book “Experimenting – Insights into practices and experimental setups between science and design”.

Frames of Reference

“Frames of Reference: An Analysis of Queer Representation in Film” is a comprehensive graphic design book that delves into the importance of representation in media. The book specifically focuses on queer representation in film and aims to educate readers on the significance of accurate and diverse representation. The book’s main inspiration is “The Celluloid Closet” by Vito Russo, a film historian and queer activist. Russo’s book is considered a seminal work in the study of LGBTQ representation in film, and “Frames of Reference” builds on this legacy by providing an in-depth analysis of queer representation in film using a data visualization approach.

Various book projects

The digital age has profoundly changed the way we produce, share and use information. As intermediaries between editors and readers, designers have to establish a new balance between these forces. In doing so, they need to redefine their own position as well. We are constantly challenged to develop appropriate formats that justify the production of printed matter. The books we make present knowledge, but they also question the relevance of typologies such as catalogues, indexes and atlases as part of an ongoing research process. We like to deal with complexity, showing that it is a misconception to assume that something complex should look complicated.

The Autobiography of Eikoh Hosoe Trilogy

This three-volume set is the Traditional Chinese version of the autobiography trilogy by the famous Japanese photographer Eikoh Hosoe. Limited edition of 1,500 sets. It was published in May 2020. The book size is 128mm x 188mm. When the three books are placed side by side in the box, the spines of the books would be combined then show the four Japanese Kanji characters of the author’s name, When the three books are separated, the spines of each book have their own appearance. The spine design focused on the integrity of the three books in one, which is important for a set of three-volume autobiography to produce a sufficient sense of visual weight when displayed.

Die Menschenwürde ist eine Wurst (The Human Dignity is a Sausage)

My book is all about the experience of AIs’ understanding of the fundamental rights of the German constitution and the way they visualise and interact with them. Four AIs wrote and illustrated the content of this book, another AI reproduced the national anthem, a random function in excel contributed to the layout, and the three typefaces used are AI-generated by Daniel Wenzel. The book contains 280 pages full of randomness, ranging from a profound comprehension of the law to random thoughts, from politically correct to questionable ideas, and from criticism to applause.

MAKHZAN MAGAZINE

During Covid time, a team of 18 young graphic designers from Cairo have conducted online interviews with different designers from the Mena region. The result project is Makhzan – the first issue of the non-profit bilingual magazine that portrays 70 designers from 14 different countries in the Mena region and provides a platform for the presentation of their work and thoughts.

SEA

Ever-changing seascapes hold many contradictions: powerful yet calm, dark yet enlightening, dangerous yet enticing. SEA is an abstract photography project that explores Nolletti’s emotional connection with the sea. This unique publication features images from “Geometries of Water”, a parallel design project.

The abstract nature of the images creates unique forms and portrays his darkest feelings. All the photographs were taken in Brighton over a period of two years (2015 – 2017).

The design of the publication incorporates a modified Japanese binding method that mirrors the layout of the title. The inner pages are printed on translucent paper which creates a unique overlaying effect.

The Globus Effect

The design of the book is rooted in its story. The soft cover is perforated, as also every page. The hole pierces through and eats up parts of words to match the narrator’s feelings of discomfort. You have to untie the knot in his throat in order to open it.
Although very distinct stories, the scenes are bound by a common thread: the narrator doesn’t feel with his heart or stomach. Every intense sensation travels through the neck and its elaborate chambers – jaws, tonsils, tongue, esophagus, mapping out the entire area of his emotional center. He uses phrases as “the roof of my mouth caved in” and “the root of my tongue was frozen solid”.
A book about tension & obsessions, a well built maze.

„Sometimes Confident“ – An illustrated book about confidence.

This book is not meant to boost confidence or reveal the one trick to perfect, never-ending self-esteem, but to be encouraging and show that everyone is only sometimes confident.

To achieve this goal, information pages, interview pages and comic pages take the reader through the topic of self-esteem. The interview pages can build on the theses and facts of the information pages and show different perspectives on the topic in which the reader can find himself. The comic pages loosen everything up again and again and show personal situations or experiences that shake my confidence.

FOTO FOGLIA NAPOLI

Foto Foglia Napoli is a photographic project that began in February 2020 and ended in February 2021.
The result, after one year, is a book containing the history of the photographic studio of Simone Foglia’s family.
100 years of life, 4 generations and lots and lots of archival photographic material. A journey into the belly of Campania
as seen through the eyes of his family. Very happy to have contributed to the creation of this fantastic book!

BOJA FAUSS

In mid-nineteenth-century Turin, legend has it that, among the forms of discourtesy reserved by the people for the executioner, bakers would hand him the bread upside down as a form of contempt and evil eye. Local administrators, prompted by the executioner’s repeated reports and complaints, issued a city ordinance formally banning this discriminatory practice. So it was that the bakers, in order to circumvent the law with a creative choice, invented a new device with magical and symbolic power, a type of brick-shaped bread: the pancarré. In the impossibility of recognising the baking side, it could continue to be served upside down, thus exerting its silent power.

The Chronicles of Sameri

I come from a war-divided family. In hopes of reuniting with their babies trapped in North Korea after the Korean war, my grandparents cultivated a barren land in Sameri, Korea and built houses for the following generations to live together.

The Chronicles of Sameri collects the memories of this land from all family members. The gravity of the narratives shifts over generations; the family’s bickerings over dates and details are thoroughly recorded.

The glass book cover preserves the stories as if in ice. The process of blowing glass at the hot shop mirrored the process of cultivating a land. Coordinated movements based on mutual trust made both works possible.

GET YOUR FACTS RIGHT GRANDMA

Grandma is complaining about the death of reading. All of these young people would only browse through their phone all day.
NO ONE READS ANYMORE!!!!
In all of history only few people consumed novels, poems or magazines. Reading has always been an occupation for a minority. In the past people neither had the education nor the money to read. In the present we have money and education but Instagram is just way more entertaining for most.

Reading and books have always been a niche venture.
It never blossomed so it couldn’t have withered.
It never lived, so it couldn’t have died

We still read and we still don’t read.
nothing changed.
Grandma just waffling

To Whom it May Concern

Mixed publication. Includes zine, fortune teller, 2-page fold-out, transparent zine QR codes are scattered throughout the printed matter which weaves in and out of digital and physical worlds. To Whom It May Concern was created to explore the concept of future memories (messages, people and situations one is yet to experience) this is done through navigating the permanence of messages, memories and situations.
TWIMC considers what information we choose to hear and take on for the future, past and present; with 6240 different combinations from just the databases, every interaction has unique potential.

This publication is available to purchase via www.chloeshephard.co.uk on the online shop.

The Seven Valleys

This project remastered the journey of the birds from an ancient poem, Conference of the birds written by Attar of Nishapur in 1177. Thousands of years later, the poem is timeless with the message of finding the self. By reinventing the experience of crossing the seven valleys in a digital world, fully rendered models and wireframes are used to deliver the stimulation world on prints.
We will be playing the roles of birds as the same idea resembles a role-playing game. In my alliteration, the bird is also the text.
Using modern poetry methods and diagrammatic typography designs to break down the lines, The text is flying through the pages as if it is in a virtual world.

VAS Book

During the state-mandated lockdowns of the COVID-19 pandemic, photographer Brandon Alexander traveled the United States, capturing images of “an empty America we’ve never seen before.” What followed was a collection of deep landscapes of vacancy and isolation. Span designed a limited artist’s edition of 250 books, each featuring a different cover and pagination within, to serve as both archive and expression of a wandering journey through one of our country’s darkest times.
Custom software was written in Processing to generate 250 unique designs for the covers, each a wandering path through random points along the way.

Metaformy (The Edition of 1)

This project is an attempt to take a look at the history of puppet theatre from a graphic design perspective. Abstract lenticular print on a cover refers to the experience evolving between a puppet and an actor – a still puppet becomes alive when animated, the same way – a book becomes an alive object when in one’s hands. The image “animates”, creates the interaction and enhances the experience.

Inside there’s a collection of archival photographs, interviews and documents which represent the history of a Puppetry Department of the Academy of Theatre Arts in Wrocław.

Edition: 1
Cover: Lenticular print
Paper: Munken Pure 120g
Binding: Perfect binding
Made in collaboration with Mateusz Barta

Ramadan far (online & offline)

These posters are a visual representation of an online Iftar, created to help people celebrate the holy month of Ramadan during the COVID-19 pandemic. The posters features a vibrant, colorful and technological design that captures the essence of Ramadan. The posters concept successfully conveys the message of togetherness and community, encouraging people to come together despite the pandemic’s isolation.