바른생활 체 Barun Life Typeface

A typographic project based on the dual meaning of the Korean word “che,” referring both to a typeface and the notion of “pretending to be proper.”
Following the conventions of “correct” handwriting, the letterforms shift and adapt in response to a destabilized grid system, reflecting the tension between order and deviation.

Extra Archive No. 12

The Design History Society of Korea (DHSK) prioritizes the cultural and philosophical significance of design over industrial utility. Founded six years ago, DHSK explores design’s social role within the Korean context. Its strength is diversity, uniting designers and researchers from aesthetics to architecture. Under the vision of “Expansion and Change,” the Society will broaden its academic themes and perspectives over the next two years.

Корейцы, Корё сарам

〈Корейцы, Корё сарам〉 is a photographic exhibition that explores the Korean diaspora known as Корейцы—ethnic Koreans who were displaced to Central Asia during the Soviet era. Through fragmented self-portraits, the work reflects the tension of identity and the disorientation of diaspora, visualizing an internal state shaped by displacement and historical rupture.

The Real Man

A poster for the film The Real Man (1996), designed for the Jeonju International Film Festival event 100 Films 100 Posters. The poster incorporates credits in which the conventional role titles of the film’s participants, what they are called, are replaced with phrases drawn from the film’s dialogue.

Zoographiscope

An alternative term for Zoopraxiscope;
zoo- (ζῷον, zōion): animal, living being
-graphy (γράφειν, graphein): to write, draw, record
-scope (σκοπεῖν, skopein): to see, observe, examine

Dreaming Conversation

〈Dreaming Conversation〉 is a poster reinterpreting the song “Dream Conversation” by Bum-yong Lee and Myung-hoon Han, developed in collaboration with fellow designer Hyungmin Kim. As the song takes the form of a duet in dialogue, the work reflects on a world shaped by love—not only between family or lovers, but also extending to care for the marginalized. To express the process of receiving and transmitting love, a heart-shaped flag was created and staged as a relay performance.

Love Massacre (愛殺)

〈Love Massacre (愛殺)〉 explores the moment in which love and killing converge and become entangled. Rather than separating good and evil, or love and violence, the film approaches this tension through an Eastern perspective that embraces their coexistence.

Hangeul in Another Time

〈Hangeul in Another Time〉 begins from the observation that Hangeul was traditionally written vertically using brush and ink. The project poses the question: How might Hangeul have evolved if horizontal writing had developed while still using a brush? By imagining Hangeul within an alternative temporal context, it visualizes its potential forms under constraints of specific tools and writing directions, while preserving its structural principles and the material qualities of brush and ink.

Die Zauberflöte

〈Die Zauberflöte〉 is a staging of Wolfgang Amadeus Mozart’s opera, long celebrated for its enduring popularity. The Queen of the Night, its iconic character, is prominently positioned at the center, and the typography is structured through a symmetrical layout.

JTBC 2025 Celebration Campaign Letterings

Series of lettering for Korean broadcastiing station JTBC’s 2024 commemorative campaign, part of the station’s branding efforts. The designs were used in video clips aired on special dates like New Year’s, national commemorative days, and traditional holidays. 11 letterings capture each event’s unique character while reflecting JTBC’s fresh, youthful, and diverse image.

Postcards for World Poetry Day 2026, Busan

Poets born in the 1990s and 2000s, each building their own lives in Busan, have come together for this project.

We invited poet friends—emerging and unpublished, queer and cisgender, workers and students—who study and write poetry from their own positions in life, to contribute a poem of around 21 lines. Each of them offered a piece that carries the texture of their own lived experience.

The collection brings together eleven poems and one cover postcard, for a total of twelve postcards.

Croaker, Pollock, and Anchovy

〈Croaker, Pollock, and Anchovy〉 is an exhibition exploring the cultural histories of three of Korea’s most beloved fish: croaker (Larmichthys polyactis), pollock (Gadus chalcogrammus), and anchovy (Engraulis japonicus). In traditional drying methods, croaker is hung horizontally, pollock vertically, and anchovy is laid flat on a surface. Drawing from these arrangements, the poster adopts their compositional logic as its visual motif.

Gestures in Urban Space

〈Gestures in Urban Space〉 is a project that focuses on the distinctive movements observed in specific urban areas. It examines how locality shapes human gestures, and how these gestures, in turn, become part of the locality itself. The observed movements were systematized into a set of manuals and reenacted within an empty, neutral space, thereby reconstructing the sense of locality.

Deafheaven Tour Poster – Minneapolis

A poster for Deafheaven’s May 3 Minneapolis show on their 2025 North American tour. The illustration and poster were inspired by “Magnolia” from their album “Lonely People with Power”. Through imagery of vines sprouting and wrapping around, it aims to capture the band’s energy, both violent and beautiful.

Hirokazu Kore-eda Retrospective

This is a poster series for the Hirokazu Kore-eda Retrospective held at Heyri Cinema. The films explore themes such as family, life, and death, while leaving space for the audience to engage with their meanings. The posters employ fields of solid red as negative space, foregrounding the empty space between the films and the audience.

21st-Century Composers Series

〈21st-Century Composers Series〉 is a performance presenting the music of four teams of Korean traditional composers. Each composer’s distinctive atmosphere is reflected in their music. To embody this idea, sculptural elements representing yin and yang were created in black acrylic. The composers were then invited to freely interact with these forms, and the resulting scenes were photographed to produce the poster.

Hysteria: Contemporary Realism Painting Exhibition Identity Design

The poster features the exhibition title, 히스테리아 Hysteria, twice. The upper one displays a neatly arranged typeface with high readability. In contrast, the lower is a distinctive lettering. This lettering appear as a shadow or reflection of the text above, it is, in fact, a kind of simulacrum–not a mechanical reproduction of the original text but sort of an organic transformation that extends and evolves into a new form.

Hysteria: Contemporary Realism Painting Exhibition Identity Design

The poster features the exhibition title, 히스테리아 Hysteria, twice. The upper one displays a neatly arranged typeface with high readability. In contrast, the lower is a distinctive lettering. This lettering appear as a shadow or reflection of the text above, it is, in fact, a kind of simulacrum–not a mechanical reproduction of the original text but sort of an organic transformation that extends and evolves into a new form.