The font came to light from the urge for a deeper understanding of technology, which is omnipresent in our daily lives. Therefore, electronic scrap was deconstructed, looked at and ideas began to spark. Several objects have arisen circling around theoretical and practical aspects of humankind‘s extraordinary achievement: to communicate over time and space through type.
The heart-piece of those artifacts is an analog laser using a technique discovered in the process. By focussing sunbeams through a lens on graphite traces on paper, shapes of all kinds can be burned into the material in a distinctive, unique formal language. Following this principle, the PNG-Typeface „Mindset“ emerged.