Poster design for the invited work at the Daegang Poster Festival: Falcon (Songgolmae) – Do Not Know and Lived the World (“세상모르고살았노라”). In reference to the song’s title, the eyes were removed to convey a sense of disconnection from the world.

Season launch poster for the Korean fashion brand holyof. Created under the title The Special People Club, it was developed for the season inspired by Todd Solondz’s Welcome to the Dollhouse.

A poster created by Joonghyun Cho to commemorate a party with friends after opening his studio in Seongsu-dong. This work marked the beginning of broader recognition for his practice.

A poster submitted to the Daegang Poster Festival for Oxen80 – It’s a Fire. Drawing from Oxen80’s Konkuk University roots, it uses motel signage found in Hwayang-dong, near the university, to depict young lovers’ passion as a playful yet dangerous fire.

A poster exhibited at the DOOSUNG PAPER Infection and Immunity exhibition. It reflects Korea’s distorted speculative psychology in the stock market. In particular, Shinpoong Pharmaceutical is portrayed as a representative case of market disruption—marked by an extreme surge followed by a dramatic crash.

A poster created for a performance by the band Jack King Kong. The imagery was generated using AI, and their trademark trumpet sound was visualized and arranged typographically.

A poster created for a performance by the band Jack King Kong. The imagery was generated using AI, and their trademark trumpet sound was visualized and arranged typographically.

Immortality in the Cloud is an exhibition graphic for Immortal Love held at Ilmin Museum of Art in Seoul.

The brand identity for Olive Young N Seongsu, an innovative flagship store completed in 2024, reflects an experiential space beyond health and beauty. Built on the concept of “N”—representing New, Next, Nest, Network and &—the identity expresses potential through a dynamic graphic system of “N” forms. Olive Young’s signature ellipse is reinterpreted as a portal where content flows. A color system centered on deep green, with pink, yellow, and light blue, creates a refined yet vibrant impression.

The brand identity for Olive Young N Seongsu, an innovative flagship store completed in 2024, reflects an experiential space beyond health and beauty. Built on the concept of “N”—representing New, Next, Nest, Network and &—the identity expresses potential through a dynamic graphic system of “N” forms. Olive Young’s signature ellipse is reinterpreted as a portal where content flows. A color system centered on deep green, with pink, yellow, and light blue, creates a refined yet vibrant impression.

This work explores typography as a structure in which meaning and form define one another. Fragmented words and repeated dots construct a visual rhythm where meaning emerges through form, and form is completed through meaning. Rather than treating letters as fixed signs, the work presents typography as a process of connection, perception, and becoming.

Jioong Kang has worked on altering the physicality of photographs by utilizing various materials and environments, layering temporality onto images to detach the subject from its narrative. Based on a series of images and texts surrounding his works, designer Daebong Jung created a kind of dummy book, which, by undergoing the same process of distortion as Kang’s works, not only functions as a catalog for the two exhibitions but also acquires the status of a work of art in its own right.

The package design system for Cheil Health Science’s oriental medicine line establishes a visual language that is intuitive and rooted in oriental aesthetics. Based on yin and yang, a two-part layout organizes information and category cues into distinct sections. Vertical typography, a medium-saturation color system, and refined line-based iconography form a cohesive identity. This system allows consumers to recognize product functions while maintaining a balanced visual tone.

’29CM SEONGSU’ offers an intuitive experience of curated brands, embodying 29CM’s evolving identity. CFC translated its philosophy into a physical space reflecting Seongsu, Seoul. The identity is built on the coexistence of the ‘unchanging’ and the ‘changing’: a fixed line system, inspired by centimeters, forms the stable core, while flexible content expands within it. This structured yet adaptable graphic language captures 29CM’s essence—kind yet whimsical.

’29CM SEONGSU’ offers an intuitive experience of curated brands, embodying 29CM’s evolving identity. CFC translated its philosophy into a physical space reflecting Seongsu, Seoul. The identity is built on the coexistence of the ‘unchanging’ and the ‘changing’: a fixed line system, inspired by centimeters, forms the stable core, while flexible content expands within it. This structured yet adaptable graphic language captures 29CM’s essence—kind yet whimsical.

’29CM SEONGSU’ offers an intuitive experience of curated brands, embodying 29CM’s evolving identity. CFC translated its philosophy into a physical space reflecting Seongsu, Seoul. The identity is built on the coexistence of the ‘unchanging’ and the ‘changing’: a fixed line system, inspired by centimeters, forms the stable core, while flexible content expands within it. This structured yet adaptable graphic language captures 29CM’s essence—kind yet whimsical.

The brand identity for Heirei, a premium paint brand developed with Samhwa Paints, translates the act of painting into a visual language. Based on the interplay between liquid paint and the flat edge of a brush, the identity captures a balance of curved fluidity and linear precision. This contrast, along with the repetition of “ei” and the flexible form of “hr”, creates a tone that feels playful yet refined. Extending from the sculptural logotype, the system reflects a free-spirited lifestyle.

The brand identity for Heirei, a premium paint brand developed with Samhwa Paints, translates the act of painting into a visual language. Based on the interplay between liquid paint and the flat edge of a brush, the identity captures a balance of curved fluidity and linear precision. This contrast, along with the repetition of “ei” and the flexible form of “hr”, creates a tone that feels playful yet refined. Extending from the sculptural logotype, the system reflects a free-spirited lifestyle.

The brand identity for the Seoul Illustration Fair (SIF) is based on the act of drawing and the canvas that contains it. Dynamic lines express drawing, while the ‘I’ between S and F functions as a canvas within a grid. In the key visual, this system expands through the theme of ‘the joy of collaboration’, translating the fair’s categories—drawing, story, graphic, motion, and metaverse—into visual elements that interact within the grid.

The integrated identity system for ‘Apartmentary’ expresses ‘standardized beauty’ through modular construction while visualizing the brand name, combining ‘Apartment’ and ‘Documentary’. From the ideas of space and narrative, stacked lines and symbols—such as square meters, periods, and quotation marks—form a visual language. Interpreting the modular system as a grid, the identity delivers trust and wit within a consistent framework.

This poster, for the 2025 Daarvak International Competition, visually interprets a quote from Goethe’s The Sorrows of Young Werther: “Our passions are true phoenixes; as the old burn out, the new straight rise up from the ashes.” The design focuses on emotional rebirth. By using the phoenix metaphor, it illustrates how the end of one intense passion inevitably fuels the next, transforming the point of extinction into a catalyst for a new beginning.