Inspired by the stillness of nature experienced through hiking across forests and alpine ridges, the Salomon 2026 SS hiking short sleeve collection artwork visualizes the connection between natural landscapes and the inner self.

Exhibition Book and Title Design for National Museum of Modern and Contemporary Art, Korea(MMCA). The design concept is the DMZ, extending 2km to the South and the North from the Military Demarcation Line. Graphics are symmetrically designed at regular intervals. In the book, different background color and paper were used to distinguish the exhibition and performance sections. The font and pink color were chosen to avoid a heavy and serious impression.

Key visual and promotional materials for Songs of Liberation, Beautiful Korea. To mark the 80th anniversary of Liberation Day, the design reinterprets the commemorative melody through contemporary imagery, conveying a sense of freedom and hope.

Artwork for POVIDONE ORANGE, A.TRAIN’s third album, expresses social healing through the symbolism of povidone. Centered on consolation, empathy, and solidarity, it conveys peace and recovery. Set in Uluru—an untouched orange desert—it reflects a primal, symbolic landscape. The design connects varied dots into forms inspired by Aboriginal art. Ⓟ&Ⓒ SOULSOUP.

The 2nd Mid-Career Artists Exhibition ‘Slipping into the Recurring Future’ in 2020 is an exhibition hosted by Sejong Museum of Art at Sejong Center. ‘Slipping into the Recurring Future’ conveys the repetition of temporalities in the creation of artworks as an artist progresses towards the future. The Exhibition Graphics visualize the wavelength of time, space and flow.

New kit package ‘Relief Sun Aqua-fresh’ and the gift ‘Water Sparkle Folding Fan’ for the global beauty brand JOSEON OF BEAUTY. It was Inspired by the brilliant sunshine reflected by the waves.
ⓒ GOODAI GLOBAL INC.

The LP artwork was designed by dividing and arranging the title with geometric patterns through the keywords of disassembly and combination. Also, the vivid colors maintain the context according to the concept of the album Screen Adjustment.
ⓟ 2020 Mild Beats ⓒ2021 Machang Music & Pictures Co., Ltd.

A long time ago, the 12 animals of the zodiac were selected by ‘RUN’ sports according to their challenges and mental strength. Although we are in a different place and time, we have something in common. We’re running with a goal.

Seoul has a super exciting mix of historical highlights paired with very current pop-cultural elements. In this work, I tried to combine the area around Haus Nowhere (Gentle Monster) with the staging of Crocs as a top-notch fashion piece, paired with traditional aspects of Korean culture. I was lucky to catch a glimpse of this wonderful city just recently — a truly exciting place with a lot of soul.

Neoul refers to the largest and most powerful wave in Korean. It is expressed as a form that rises broadly and prominently, reflecting the fluid nature of water with its ambiguous boundaries. The lettering is designed so that the alphabet appears to merge and separate, echoing this movement. The artwork is based on Korean minhwa.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.

This is a poster for an event where four speakers respond to questions about Korean film.
The design is inspired by imagery such as intersections, question marks, and exclamation points, and uses hand-drawn lines to create a casual impression.

This poster presents an exhibition showcasing emerging artists centered on the theme of “resonance.”
It visually expresses the concept through spherical forms that merge and separate, interacting with one another.

This catalog presents the works and narratives of four artists centered on the apple. In Korean, “apple” also signifies an apology, embodying both a fruit and an act of acknowledging fault. As seen in stories like Snow White and Adam and Eve, it expands into diverse symbolic narratives. This project visualizes these layered meanings and perspectives with a tone that is both subtly dangerous and alluring.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.

This work was part of a project I participated in as a member of Listen to the City.

The book examines forms of solidarity among designers and artists within their historical contexts, and is composed of liberation-themed posters by more than 70 designers from around the world, centered in Seoul.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.