LE SSERAFIM’s Antifragile visualizes strength that emerges through imperfection. The concept of becoming stronger by embracing one’s flaws is expressed through Kintsugi—a technique that repairs broken ceramics with gold.
Rather than concealing cracks, the design highlights and transforms them into visual elements, developing an artwork that celebrates resilience.
This concept extends across the logo, album artwork, and overall design system, forming a unified visual language.
This book explores the role and possibilities of typography in the entertainment industry. It examines how typography works as a visual language shaping emotion and perception through form, rhythm, and mood. Through cases from entertainment companies and design studios, it shows how entertainment design balances function and emotion, becoming a tool for storytelling and immersive experiences beyond decoration.
RM’s Indigo visualizes youth not as a fixed image, but as a fluid and ever-changing state.
Inspired by the way ink spreads and leaves traces, the project captures subtle emotions and layered moments from his twenties
through the logo, album artwork, and overall design.
This concept extends into the cyanotype artwork, where sunlight creates soft, organic images, resulting in a diverse set of visuals for each track—forming an album that feels like a visual archive.
Poster for the participatory exhibition “A Seat of Chance” by the art project team YAMS
This photobook explores hidden properties of books that are invisible to the naked eye. Fifty books were selected based on their purchase date, binding, printing, and finishing processes. The images were captured using a microscope at 1000× magnification. Each book was examined in three sections—top, middle, and bottom—including the head, spine, fore-edge, front cover, and tail. It offers a compelling look at details that are difficult to imagine without microscopic observation.
Poster for installation artist Park Yuki’s solo exhibition Mea Maxima Culpa
Key visual and promotional materials for Songs of Liberation, Beautiful Korea. To mark the 80th anniversary of Liberation Day, the design reinterprets the commemorative melody through contemporary imagery, conveying a sense of freedom and hope.
Graphic artwork for Salomon 2026 SS trail running collection, visualizing the moment when accumulated energy in the ground bursts and radiates outward.
Artwork for POVIDONE ORANGE, A.TRAIN’s third album, expresses social healing through the symbolism of povidone. Centered on consolation, empathy, and solidarity, it conveys peace and recovery. Set in Uluru—an untouched orange desert—it reflects a primal, symbolic landscape. The design connects varied dots into forms inspired by Aboriginal art. Ⓟ&Ⓒ SOULSOUP.
Graphic identity for the workshops and the final report exhibition of the 2025 Art Space Dugu Collective Project, ‘Minor Adjustments,’ organized by Busan Cultural Foundation.
To visualize the accumulated process, dot-shaped letterforms were extended and reduced, leaving behind a trace like an afterimage. Though a small dot, its position determines how the letterform and meaning are perceived.
The title uses a geometric sans-serif font, unreadable to computers but recognizable to humans. The color is inspired by veins beneath the skin. Graphics represent each exhibition: Part 1 expands dots, lines, and surfaces to express sound, while Parts 2 and 3 depict cells and neurons, focusing on skin experiences and memory processes. Leaflets use paper tailored to each concept.
The 2nd Mid-Career Artists Exhibition ‘Slipping into the Recurring Future’ in 2020 is an exhibition hosted by Sejong Museum of Art at Sejong Center. ‘Slipping into the Recurring Future’ conveys the repetition of temporalities in the creation of artworks as an artist progresses towards the future. The Exhibition Graphics visualize the wavelength of time, space and flow.
Brand identity design by Don’t Worry Village (DWV), a space that creates opportunities for young people to rest and redesign their lives. A hard and stable graphic means a space that can be another hometown and support for young people. The straight line that connects separately means the connection between the youth and the community. The vitality of young people who constantly change, expand, and work is visualized through flexible curve movements.
New kit package ‘Relief Sun Aqua-fresh’ and the gift ‘Water Sparkle Folding Fan’ for the global beauty brand JOSEON OF BEAUTY. It was Inspired by the brilliant sunshine reflected by the waves.
ⓒ GOODAI GLOBAL INC.
Inspired by the stillness of nature experienced through hiking across forests and alpine ridges, the Salomon 2026 SS hiking short sleeve collection artwork visualizes the connection between natural landscapes and the inner self.
The LP artwork was designed by dividing and arranging the title with geometric patterns through the keywords of disassembly and combination. Also, the vivid colors maintain the context according to the concept of the album Screen Adjustment.
ⓟ 2020 Mild Beats ⓒ2021 Machang Music & Pictures Co., Ltd.
A long time ago, the 12 animals of the zodiac were selected by ‘RUN’ sports according to their challenges and mental strength. Although we are in a different place and time, we have something in common. We’re running with a goal.
Inspired by the stillness of nature experienced through hiking across forests and alpine ridges, the Salomon 2026 SS hiking short sleeve collection artwork visualizes the connection between natural landscapes and the inner self.
Exhibition Book and Title Design for National Museum of Modern and Contemporary Art, Korea(MMCA). The design concept is the DMZ, extending 2km to the South and the North from the Military Demarcation Line. Graphics are symmetrically designed at regular intervals. In the book, different background color and paper were used to distinguish the exhibition and performance sections. The font and pink color were chosen to avoid a heavy and serious impression.
Graphic artwork for Salomon 2026 SS trail running collection, visualizing the moment when accumulated energy in the ground bursts and radiates outward.
Graphic identity for the workshops and the final report exhibition of the 2025 Art Space Dugu Collective Project, ‘Minor Adjustments,’ organized by Busan Cultural Foundation.
To visualize the accumulated process, dot-shaped letterforms were extended and reduced, leaving behind a trace like an afterimage. Though a small dot, its position determines how the letterform and meaning are perceived.
The title uses a geometric sans-serif font, unreadable to computers but recognizable to humans. The color is inspired by veins beneath the skin. Graphics represent each exhibition: Part 1 expands dots, lines, and surfaces to express sound, while Parts 2 and 3 depict cells and neurons, focusing on skin experiences and memory processes. Leaflets use paper tailored to each concept.
Brand MD design and production for Starville Resort, located 600m above sea level on Jeju’s Mt. Halla. Under the concept “Trail of Stars,” the design symbolizes the resort’s proximity to a sky where stars seem to cascade. Utilizing a motif of lines connecting stars as a basic module, the work visualizes the night sky’s gradients and dense starlight, capturing the poetic beauty of the celestial experience.
Brand MD design and production for Starville Resort, located 600m above sea level on Jeju’s Mt. Halla. Under the concept “Trail of Stars,” the design symbolizes the resort’s proximity to a sky where stars seem to cascade. Utilizing a motif of lines connecting stars as a basic module, the work visualizes the night sky’s gradients and dense starlight, capturing the poetic beauty of the celestial experience.