During a parliamentary meeting to discuss Thailand’s national budget for the year 2022, a politician presented a pie chart showing the budget being allocated to the monarchy. The amount of 33,712 million Thai Bath (approx. 1 billion USD) caused a big debate as the country was struggling to fight COVID-19. We split the pie charts in pieces and rearranged them into a lettering that said “sufficiency” and posted it on Facebook. The image went viral because “Sufficiency Economy” is a concept of development approach that the monarchy promoted despite our king being the world’s richest monarch.
We then completed the font and used it on anti-monarchy campaigns, a music video and merchandises.