Change through participation.
Design as an exciting and continuous process of change that allows everyone to participate. The prerequisite is created through the use of strong colour blocks, simple shapes and low-threshold typography. Not being finished as a principle – continuous improvement as a goal.

portrait of a pink hair girl

Series of poster for the exhibition and events with artist miriam cahn in Palazzo Castelmur, switzerland in summer 2021

This image is a study in composition and texture. Even though my process is purely digital and highly automatic, I try to create something that seems to be organically grown instead of artificially constructed. I am interested in vague images, that leave you wondering about their origin. Neural networks are the main tool I use in order to synthesize those.

A poster series that celebrates different international days. Each days hold a story some are political, social or even just for fun. This series was done as part of an academic course at the German University in Cairo, supervised by my lecturer Markus Lange.

Since the COVID-19 shutdowns and lockdowns, there has been a lot of emphasis on people staying at home. Many were having trouble coping with this change. At the time, it was crucial to stay at home, however we had to make sure that we were/are also doing OKAY at home.

This project fosters positive and lively inspiration for activities to do at home that will brighten up your day. These large vibrant posters brought back a bit of joy back into the streets of Vancouver while encouraging people to stay okay at home.

Custom card created for London drugs as part of their Cards for All campaign — a collection of valentines designed to celebrate all love. It was an opportunity to represent an aspect of the cultural diversity of Canada by disrupting the usual narrative of Valentine’s day. It was also important for me to enhance the subtleties within Punjabi culture itself. The Punjabi language is phonetically similar but written in two different scripts, Shahmukhi in the Pakistan part of Punjab and Gurmukhi in India. My design attempts to colourfully integrate the two scripts seamlessly like the rhythm of its sounds.

It is 2021. The cup of a “patriarchal toxic society” filled with “racism, hate and injustice” overflows. I want to burn and throw that cup away but it keeps coming back. And while the earth is slowly dying because wealth is above health, I realize that peace was never the mission. Who is responsible for the mess that lays on the shoulders of young generations.
If I decide to have kids, do I want them to live in this world. – The question is how can you not be angry yet? #StopAsianHate #BlackLivesMatter #MeToo

An abstract digital scape with flowers. Manipulating the image that I originally had got the Algorithmic drawing whose code is written with Processing by myself, I have encountered the colorful digital landscape with flowers. A real landscape is accidentally formed by water, wind, air, sun, the ecosystem of creatures, etc. A landscape has various colors as a result of it. I think digital scape is similar to the landscape; viewers can do aesthetic discovery of what has been accidentally formed. Colors in the image are one of the significant elements of it.
(Colors of flower, 2020-2021, digital)

With colored papers and scissors I recreated my “Last Night’s Dream” accompanied by some of its twists.

Originally designed as a cover for my Jazz and Blues playlist. A representation of my feelings towards the music genre.

At the beginning of the famous COVID global lockdown in 2020, screaming felt like a good way to cope up the madness.

This poster takes the phrase “single and ready to mingle” and applies it to the environmental hazard that single-use plastics pose to the earth. Most of these synthetic materials are not biodegradable, leaving them to mingle with both flora and fauna to devastating effect.

A well know fact about Cairo is its ancient history. The whole world is fascinated by it including us Egyptians. We celebrate it and we honor it. So, I decided to create a contemporary representation of how I envision the history of my Cairo.

By freeing ourselves from the constraints of physicality, we vividly bend and lurch into new structures. The images themselves become proof of this vulnerable act, between skin and viscera, exhibitionist and voyeur, public and private. I am interested in relationships of contradiction and the beautiful monotony of inhabiting our bodies while simultaneously trying to escape them.

Glorifying and beautifying fake victories during the 1967 Six-Day War, resulted in one of the biggest lies in Egypt’s history.

Photos are part of the art project Digitalizing The Water. The project’s main idea is to offer an “alternative way” to save water with its digitalization. Humanity tries to preserve knowledge, intellectual and cultural heritage with digitalization techniques. Why not try doing the same with water, the most precious element on the planet. Photos are made with a phone camera without any computer editing.

A series of abstract illustrations were created for Shamobo brand as surface decoration for its products. The brand operates in China and offers drinking bottles and food containers.

My Sweet Kyiv is a tribute to the beloved city. Kyiv cake, one of the city symbols, appeared by mistake in 1956. Since then, it became one of the most popular souvenirs brought from the Ukrainian capital. We came up with an idea to cut the cake into 16 triangle pieces and compose the name of the city Kyiv (Київ) out of them. Two dots over the letter Ї are made of white flowers that are part of traditional creamy decorations. The illustration keeps the original design and colours of the Kyiv cake that became recognizable throughout the years. The T-shirt is packaged in an original cake box decorated with traditional chestnut leaves.

Sea Cruise and Melody is a series of snack crackers that targets a broad international market. Thus, the design concept should be understandable to consumers with different backgrounds and respectful towards diverse cultures. The challenge was to make this project inspiring and somehow innovative despite commonplace brief: too wide target audience; requirements literally to depict all cracker figures on the packaging; working for the mass market segment. We came up with an idea to combine handcrafted modeling clay sculptures with real crackers for illustrations. According to our research, this technique was not ever used in food packaging design before, so we are proud to be pioneers.

PVD Prep is a new, small charter middle school with a mission to prepare a diverse group of Providence middle school students for college preparatory high school. Tatiana Gómez and José Menéndez designed a series of posters, banners, and animations for their enrollment campaign.

From the apparent chaos in color, light, and form, there appears music, multi-colored music, but devoid of aggression, contrasts, and easy harmonies. You can hear and see Jazz. Vector graphics.

PVD Prep is a new, small charter middle school with a mission to prepare a diverse group of Providence middle school students for college preparatory high school. Tatiana Gómez and José Menéndez designed a series of posters, banners, and animations for their enrollment campaign.