Studio Woong is a graphic design studio based in South Korea, specializing in key visuals, posters, and brand identity.
The studio engages in a wide range of projects while continuously expanding its practice through Hangul lettering and personal work.

I visualized my personal mindset as graphic poster.

Studio Woong is a graphic design studio based in South Korea, specializing in key visuals, posters, and brand identity.
The studio engages in a wide range of projects while continuously expanding its practice through Hangul lettering and personal work.

Book design for Hwang Barom’s solo exhibition 《사이의 아이》

Promotional design for Hwang Barom’s solo exhibition 《사이의 아이》

Participation of the 12th 100 films 100 posters to be screened at the Jeonju International Film Festival. Directed by Kim Min-ji

Poster who participated in the 16th exhibition of the Korean Association of Typography. From Kim Cho-yeop’s new work, The Jindong Bird and Handwritten Letter, the sentence, “But we couldn’t really appreciate Earth’s civilization.”

The 6th poster of the Seoul Independent Women’s Film Festival(SIWOLF), which shows only women-produced independent films from 2019

Poster for conducted by Yeongdeungpo Cultural Foundation.

Participation in the Big River Poster Festival hosted in Korea. Poster based on the song “Fun World” by Lee Jae-hyuk released in 1994.

A publication examining text–image relations through the collection of habits. Selected words are replaced with their dictionary definitions and recomposed, transforming ordinary language into directional traces. Arrows—redrawn from scientific diagrams—appear as records of these habits, and the poster compiles these arrows from the publication. The title applies the same substitution method.

The designer created a poster functioning as a lyric sheet for an event where foreign residents come together to sing songs from their home countries. The title forms an intersection, marking cultural overlap within the gathering. The poster is designed to function as a songbook, with typography that supports shared reading and interaction, thereby transforming it into a participatory script.

This is an archival graphic work based on fragments of memory: my father’s cigarettes, the first piano given by my grandmother, and objects I once hid inside it. These childhood traces are reconstructed as visual residues, where memory exists as fragmented, sensory imprints.

Albert Che runs the silkscreen studio Miniprint in Seoul, Korea. His work is based on 3D-printed toys set against screen-printed backgrounds, with plastic casings produced in-studio using molds and vacuum forming.
He seeks to carry the sense of joy he experienced while playing with toys as a child into adulthood—creating objects that resemble toys, yet are not toys in the usual sense.
These works are “toys for adults,” but ones that cannot be played with—objects that embody a deliberate contra

Project by The Reference
Organized by The Reference & Seoul Museum of Art

* For clarification only—please do not publish.
In the “Credit Display in the Magazine” section above, I have entered the name of the design studio (ao). In this section, I have included the organizing institution for this project. For the magazine, I would appreciate it if you could ensure that the institution’s name is included without omission. Thank you!

The artist applies tube paint directly to the canvas, creating unique textures through overlapping colors. Inspired by this materiality, the visual identity extracts specific colors to form a distinct new image. A black background maximizes the vividness. This concept extends to the catalog: artworks are displayed on solid black pages, while text is bound in a separate accent-colored booklet, physically separating the visual appreciation and informational reading experiences.

This university project unites automotive engineering students and artists to explore mechanical structures through drawing, culminating in an annual exhibition. The main identity, “The Drawing,” features custom lettering inspired by mechanical blueprints. This core typographic system remains consistent every year, with only the primary color changing. This design strategy ensures project continuity while delivering a fresh visual mood for each new edition.

As an installation artist and engineer, the artist meticulously documents the entire process, from drawings and blueprints to fabrication and installation. This project dedicates 16 pages per artwork to densely capture every stage of the process. This documentation method will continue as an ongoing series, with the ultimate goal of compiling the accumulated archives into a single, comprehensive volume.

Gyeonggi Artist Highlights 2024 focuses on two artists. The identity uses their names as core elements, deconstructing letters and integrating symbolic motifs to achieve visual balance. The catalog features a symmetrical, two-way structure, ensuring equal weight for both artists and an immersive reading experience from either side.
July 11 – Sept 22, 2024
Gallery 3·4, Gyeonggi Museum of Modern Art
Host/Org: Gyeonggi Cultural Foundation, Gyeonggi Museum of Modern Art
Curator: Cho Eunsol

The Spark of Evolution by Kim Jin-woo commemorates Korea’s last match factory. The artist symbolically colored the factory space yellow and installed “match trees” growing within it. This yellow serves as the core of the exhibition’s identity. The catalog sequentially documents the artist’s process, capturing the passion and philosophical depth of the project.
The Spark of Evolution
Uiseong Match Factory: Jinwoo Kim Solo Exhibition
Nov 18 – Jan 10, 2025-26
Organizer & Host: Uiseong County

Kim Sunwoo explores the concept of a journey through the dodo bird, symbolizing human dreams in diverse environments. This book transcends a typical catalog, functioning as a physical world where the dodo roams freely. Reflecting a journey’s structure of departure and return, the design makes turning pages a joyful voyage in itself.

Credits
Author: Kim Sunwoo
Design: Studio mot
Support: ILJIN CULTURE FOUNDATION, ARTS COUNCIL KOREA

Poster for “Park Kwang Jin: Whispers of Nature”
Organized by Seoul Museum of Art
2024
* For clarification only—please do not publish. In the “Credit Display in the Magazine” section above, I have entered the name of the design studio. In this section, I have included the organizing institution for the exhibition. For the magazine, I would appreciate it if you could ensure that the institution’s name is included without omission. I will follow this format for all materials I submit. Thank you!