디자인 스튜디오 파이카(paika)의 이수향, 하지훈의 10주년을 기념하는 이번 전시는 지난 10년간 한국에서의 디자인 스튜디오를 이끄는 두 디자이너의 작업을 아카이빙하고 선보이는 자리입니다. 이번 우리들의 ‘16/24’ 전시는 10년 동안의 예술과 디자인이 구축되고 변화하는 과정을 통해서 우리를 보여주는 시간입니다. 동시대 예술가로서, 창작자로서, 작업자로서, 디자이너로서 시각 커뮤니케이션을 하는 우리의 이야기가 될 것 입니다. 이 전시는 단순한 아카이브 전시가 아닙니다. 또한 10년의 거창한 성취와 결론에 대한 이야기가 아닙니다. 파이카 이수향, 하지훈의 발전 과정과 창작적 실험, 그리고 디자인과 작업들이 사회와 어떻게 연결되는지를 탐구하는 다양한 시각적 기회가 될 것 입니다. 또한 한국 그래픽디자인의 일부 흐름과 앞으로의 나아갈 방향성에 대해 고찰해볼 수 있는 자리가 되기를 기대합니다.

In March 2023, I did the graphic works for “Sonderpop”, which is the local fashion pop - up store in Basel that is organized by the local art group “Sondershop3000”.
The SonderPOP logotype manifested with the concept of reinterpreting Haettenschweiler’s typeface : “Sacral Letter”. The AR poster, which consist of diverse overlapped images, was designed to convey a kind of “POP” experience by utilizing creative coding. The whole applications, including the motion graphic and so on, was produced

디자인 스튜디오 파이카(paika)의 이수향, 하지훈의 10주년을 기념하는 이번 전시는 지난 10년간 한국에서의 디자인 스튜디오를 이끄는 두 디자이너의 작업을 아카이빙하고 선보이는 자리입니다. 이번 우리들의 ‘17/23’ 전시는 10년 동안의 예술과 디자인이 구축되고 변화하는 과정을 통해서 우리를 보여주는 시간입니다. 동시대 예술가로서, 창작자로서, 작업자로서, 디자이너로서 시각 커뮤니케이션을 하는 우리의 이야기가 될 것 입니다. 이 전시는 단순한 아카이브 전시가 아닙니다. 또한 10년의 거창한 성취와 결론에 대한 이야기가 아닙니다. 파이카 이수향, 하지훈의 발전 과정과 창작적 실험, 그리고 디자인과 작업들이 사회와 어떻게 연결되는지를 탐구하는 다양한 시각적 기회가 될 것 입니다. 또한 한국 그래픽디자인의 일부 흐름과 앞으로의 나아갈 방향성에 대해 고찰해볼 수 있는 자리가 되기를 기대합니다.

“The Most Beautiful Book Spines in Korea” is an online exhibition created in 2022 for Professor Choi Seong-min’s course at the University of Seoul Graduate School. Parodying reviews from an existing website, it focuses on the spines of The Most Beautiful Books in Korea. As one part of a book, the spine suggests the whole. This exhibition aims to serve as a back-scratcher for the itch of design.

U+1D177 is the Unicode character for the slur. 〈U+1D177: The Great Adventure of the Slur〉 is a single glyph made by combining conjunctions from different languages that share the meaning of the Korean particle “~와” (the same as “and”), which links words on equal footing. In 《Gridshift》—a character, a sentence, and a melody—I wanted this work to act like a connective particle, linking the other pieces equally and moving freely between words, like Super Mario.

Booklet design for an artist Jane Jin Kaisen

Book design for ‘Tambang Dabang’ (Dabang refers old fassioned cafes in Korea)

A speculative work imagining road traffic signs used by an extraterrestrial civilization.
It was first presented in 2023 at the Seoul Illustration Fair, alongside an ultra-short science fiction text.

Identity design for a bookshop, publishing house, and event space, FACES

Deep-sea gigantism refers to the tendency for organisms—even those closely related—to grow larger in size the deeper they inhabit the ocean.
The work conveys the idea that the human spirit expands through darkness and solitude.
Part of the “Soon It Will Be Your Time To Shine” trilogy from the first half of 2025, it was first presented at the art book fair “Unlimited Edition” in 2025.

Amid the ongoing boom in art book fairs, GRAPHIC invited a range of organizers to share their perspectives on the current state of the art book fair ecosystem and the roles these events should play. Metaphorically, this issue serves as a large roundtable featuring over 30 art book fairs from around the world —from long-established to newly founded—each with its own mix of tradition, scale, background, and motivation.

A poster from the perspective of bacteria lying dormant in permafrost.
Part of the “Soon It Will Be Your Time To Shine” trilogy from the first half of 2025, it was first presented at the art book fair “Unlimited Edition” in 2025.

Poster design for an exhibition, Cast

Identity and book design for an exhibition, NO MIDDLE GROUND

Design for a quarterly magazine, Archive Prism

The work, Numbered Landscape, is an attempt to transform the landscape of Rhein river in Düsseldorf to a book format based on the connection between the numbers of the streetlights and the page number.

A poster desgin for a compettition, The 2nd Gunsan Hyper Short Literature Award

This zine is about a journey for collecting his book he has been worked for fifteen years, to contribute a designer archive project of Gunsan Art Book fair 2025.

A series of English typographic works themed around animals.
These images will be included in HyperPension’s upcoming typebook, scheduled for publication in the second half of 2026.

A series of English typographic works themed around the geologic era.
These images will be included in HyperPension’s upcoming typebook, scheduled for publication in the second half of 2026.

A magazine devoted to the echidna, explores the charm of
this egg-laying mammal, so often overshadowed by the platypus.

“The Echidna Zine” is an independently published zine produced using a range of printing techniques, including manuscript reproduction, rubber stamp printing, and cyanotype.
It was first presented at the 2026 art book fair “Offcut Seoul.”

This work adopts the visual language of classic, industrial user interfaces found in infrared thermographic measurement tools.
To commemorate the studio’s third anniversary—reached through repeated trials and hardships—images of animals in combat were used.

Design studio HyperPension created a poster for the exhibition 《198X》, organized by Design History Society Of Korea.
The exhibition revisited the 1980s through the lens of creators born in the 1990s and later, especially in the section titled “Young Eyes, 198X.”

The work was produced as a large-scale banner (120 × 300 mm) and exhibited at DDP.

This is a typographic experiment combining the typeface Antonym with a range of color fragments.
The letterforms are overlaid with modular color elements that partially obscure and reconstruct their structure. Rather than functioning as a surface, the fragments act as independent units that interrupt, replace, and extend the forms.
This creates a shifting relationship between legibility and abstraction, where each word exists simultaneously as text and composition.