This poster comes from a campaign created by our agency. After the first lockdown that started in France last March, the companies we were working with suffered an economic impact. That is why we took the decision to gift a billboard campaign in Strasbourg to our clients.
All the posters were designed with the same structure: a typographic frame that creates a link between all of them. Each poster also integrates the specific visual identity previously created for each client. This poster presents (dé)boutonné.e.s, a lovestore in Strasbourg. It combines a raster photograph for its eroticism to a typographic composition evoking the spank of a good smack on the bottom.