Fashion graphics, prints, and lettering for MARAM’s Cycle 11, “THIS IS NOT A DREAM,” The collection explores the duality of existence—euphoria and despair, light and dark, human and nature—while drawing inspiration from genesis theories and their interpretation through modern visual arts. It unifies paradoxical elements, breaks traditional dress codes, and blurs boundaries between reality and illusion, envisioning new parallel realms for human life.

Tales from Downtown Cairo’ is a digital collage that captures the essence of a city where “every corner has a story.” Merging the glamour of Egypt’s golden era with modern vibrancy, showcasing iconic architecture, bustling street scenes, and figures who shaped its cultural identity. Intricate calligraphy and symbols like the lotus and papyrus bridge Cairo’s pharaonic past to its present, reflecting the city’s ever-evolving rhythm and diverse stories across time.

These lettering pieces were created and printed using the lino-printing technique. I experimented with various paper weights and textures to explore how each would influence the final result. The work was made in solidarity with Palestine, reflecting my support for the ongoing situation there. By combining different materials and techniques, the piece serves as both an artistic expression and a statement of solidarity.

An A3 Riso test print experimenting with color and composition. Using assets derived from Cairo’s visual culture, this print explores different color percentages and mixes, resulting in a dynamic and textured exploration of local imagery.

These photographs, turned into postcards, were created as a touchpoint for a branding project during my bachelor’s studies. While exploring Cairo, I captured moments of daily life, textures, architecture, and snippets of people’s routines to reflect the city’s essence. The selected images offer raw and genuine visuals of Cairo, sharing its unfiltered beauty and everyday stories with the world.

The poster features a grid-based design with bold, modern Latin and Arabic typography spelling “CODE” repeatedly in alternating black and neon green. Small pixelated elements are added for a modern, tech-inspired look. The overall layout combines structured grid elements with a playful, high-contrast color scheme

Following an observation from a daily commute. A poster for a photo series featuring the trending backpacks with mini teddy bears.

The poster features the phrase “This storm will pass,” a quote attributed to Charlie Mackesy. The quote is prominently displayed using a serif font for the English text, which is aligned vertically on the left side. The Arabic text, in modern calligraphy, occupies the centre and right, creating a harmonious balance. The contrasting typography and symmetrical layout give the design a modern aspect.

Deeb is one of the pioneers in the rap scene, having been active since 2007. With a deep love for Egyptian visual pop culture, the designer created a custom bilingual logotype inspired by Egyptian street and poster calligraphy. The logotype in an emblem that features floral ornaments representing Eastern & Islamic Egypt, culminating in a lotus + the pyramids to symbolize ancient Egypt.

This newspaper and interactive installation examines Egypt’s societal and environmental challenges in 2020 by analyzing memes shared on social media platforms. With a background in graphic design and no programming expertise, she manually scraped around 3,000 memes. Each meme was individually downloaded, classified, and contextualized based on its message and timing, resulting in a dataset enriched with a humanistic and detailed understanding of the material.

This poster captures the voices of the resilient people of Palestine, documenting their words amid the immense loss of homes and loved ones a fraction of the suffering they’ve endured for decades. This poster was driven by their strength and enduring spirit, as their voices and agony can’t be forgotten. The art style, inspired by Mariem Abu Taleb’s approach to documenting thoughts, was created as part of a pre-master project at the GUC under the supervision of Dima Tannir

The DOC 21 Documentary Film Festival celebrates the powerful short films born from the Egyptian January Revolution. Through a carefully curated selection, it highlights the work of filmmakers such as Jehane Noujaim, Sherief Elkatsha, and Marouan Omara. The designer’s contribution includes a festival poster and a special design for The Square (2013), capturing the profound impact of these documentaries in documenting and reflecting on Egypt’s transformative social movements.

ROBABIKIA is an illustrative poster about all the old stuff that people giveaway to a person who walks around Egypt streets.

Na’Nou’ is a typeface that blends the elegance of Arabic Naskh script with fluid, organic details. Inspired by a playful, soft-spoken nature, Na’Nou’ honors the Naskh script while negotiating its twists and turns. Its round forms and intricate ink traps evoke softness and grace, while sharp contrasts between thick and thin strokes enhance visual clarity. Na’Nou’ comes in four weights, offering versatility for different compositions.

BATY5A is a poster about a famous Egyptian proverb.

This design explores the idea that ‘Design is like cooking,’ emphasizing the creativity, experimentation with techniques, and precision involved in both fields. Just as a chef combines ingredients to create something unique, a designer blends elements—colors, shapes, textures, and typography—to craft impactful visual experiences. This approach to design celebrates the balance between innovation and method, showcasing how each technique and detail contributes to a cohesive, flavorful outcome.

Namat is an Arabic display typeface inspired by islamic patterns.

Double-sided+folded leaflet featuring KairoKitsch’s held workshop, announcements and briefly explaining the aim of the project.

The poster was created as a study of classical compositions in Arabic calligraphy artworks, exploring how to use and manipulate it’s elements to design a poster.

Youssef had the vision of creating this guidebook in order to learn the relation
between illustrations and branding and the importance of both together. So he decided to build an illustration handbook where important information on illustration styles, color theory, and some illustrator’s work that will be gathered in one place, as it’s going to be a tool to assist and support young or new illustrators.

This project explores an imaginative collaboration between Nike and The Weeknd, inspired by the song “I can’t feel my face”. The concept creatively merges the world of music and sportswear by reinterpreting the lyrics to “I can’t feel the ground” symbolizing the dynamic connection between movement, style through doodling technique.

The *Gelbab* project is designed to inform and inspire youth about the cultural significance of galabeyas from across Egypt. Through visually captivating animated videos and legend map posters, I bring to life the unique stories behind galabeyas from Nubia, Assuit, Coptic and Islamic traditions, the Delta, Wahat, and Siwa. This project aims to break stereotypes surrounding traditional clothing, making heritage accessible and appealing to a modern audience while preserving its essence.