„Lost in Translation“ is trying to capture the feeling of being stuck between worlds for Danish-Chinese luxury fashion label A.A. Spectrum.

Applied across the whole collection, woven labels juxtapose Chinglish and Chinese pidgin with stereotypical symbols of the West and the East in a tongue-in-cheek approach.

Inspired by vintage labels found in clothes, food packaging or other things that catch a wandering traveler’s attention, the labels emulate the visual world of a jet-lagged fever dream.

1958 – Gerald Holtom’s peace symbol was a stylized combination of the letters “N” and “D” (as initials for Nuclear Disarmament) from the international waving alphabet, which is used especially in seafaring. This design takes the original symbol and playfully arranges it as a cultural and historical collection of textiles. Robert Johnson is a renowned club for electronic dance music and picks up on this message of the PEACE sign. The message is still relevant!

Experimental three-dimensional fusion of typography, fashion and alienation.

VALUE is a collection of leather bags and upcycled shirts, combining conscious design with AI-aided visual exploration and traditional craftsmanship. To ensure resource-saving manufacture, discarded leather furniture and secondhand textiles are used.
Written “warning labels” accompany each bag, giving instructions on how to interact with and experience them – opening a space inbetween usable object and abstract sculpture aiming to question the value perception of everyday objects.

Romeo and Juliet, jacquard cotton shawl, made for decorative textile company Most by Kuba Sowiński, acclaimed Polish designer.
Romeo and Juliet, the immortal story, written in Matrix font, transformed to the woven jacquard fabric.
Is love beyond grave? We don’t know, but sense of humour definitely is.

Countless photos of everyday fragments of billboards and street signs have been lying dormant on Colin Jäck and Leon Stelzner’s hard drives, which they spontaneously collected for several months . Their studio “DUO KONSTRUKT” set itself the task of archiving these typographic fragments and evaluating them with a creative eye. This resulted in the first graphic for their screen printing on t-Shirts and tote bags: A creative recycling process of collaged everyday graphics in a new context.

Experimental three-dimensional fusion of typography, fashion and alienation.

We have often been annoyed with ourselves. However, we rarely speak positively to ourselves or find inner peace. Affirmations are designed to change that. This project explores the use of tree affirmations in an experimental manner. The principle of repetition was applied within an animation and its boundaries were examined. Individual still frames from the animations were then further processed. The outcome includes three knitted blankets measuring 185x150cm.

Experimental three-dimensional fusion of typography and fashion.

The publication Matter & Meaning explores the relationships between the textual and the textile. It consists of an accumulation of 50 texts from art and design research and conceptual design approaches that address the urgency of a new fashion system. The texts of the book form the pattern for four self-made garments — A top, sleeves, trousers and skirt. The book is thus brought into the space performatively and ultimately led into the book.

NOTA is a Latin word and has many meanings, such as: brand, letter, label, inscription, mark etc. This is the brand name of a fictional streetwear brand for which Salome Frenzel created a logo design. The logo is depicted on a shopping bag, which is not only intended to contribute to sustainable shopping, but also fits a laptop, water bottle etc. and is therefore perfect as a daily accessory.

The use of bleach on fabric reflects the idea of the self-foundation of a thing as a canvas, without introducing anything new, without gluing, painting or cutting.
Thus, metaphorically “removing stains”, the essence of the thing is etched out.

In the project ‘S—3XL’, what is hidden becomes visible. Here, sizes are not just functional labels but become integral components of the design, meticulously imprinted onto the fabric using the platform’s internal editor. This approach blurs the lines between utility and design, challenging the conventional boundaries of fashion and self-expression. By reframing the familiar, this project invites us to explore the intersections of form and function.

Design: Gianluca Alla

Manufacture: Lanificio Leo

Models: Gaia Carnevale, Francesco Bigatti, Midori Ogihara, Emanuele Abbondanza
Clothes: Ascend Beyond
Stylist: Emanuele Abbondanza

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Photography: Michela Pedranti
Courtesy: Hansel Grotesque Studio

Ethel Vaughn and Miruel worked together to create a collection called “PARA PARA”. The name is an extract of the painkiller “PARACETAMOL”. The idea behind the collection was that, just like the painkillers, they should relieve the pain of the people wearing the clothes.

Modular font made of stapler staples.

Stapler staples on fabric express the idea of not comfort for the sake of fashion, some kind of sacrifice made in the name of.
Moreover, they’re the epitome of fashion biting into the skin, the dichotomy of rebellion and conformity.

Experimental three-dimensional fusion of typography, fashion and alienation.

“mdnss” is all about giving new life to old clothes, hiding in the back of the closet that seem too boring for daily usage. Inspired by the chaos of modern life and overstimulating expectations, mdnss slows down the fashion world by handmade screen printing, creating unique patterns and special pieces. The slow process hopes to bring a bit of calm to our fast-paced society and revive the appreciation for single pieces, while protesting the madness of the world.

‘Made in Bangladesh’ emerges as a pivotal installment within the ongoing series titled ‘Made in’, a conceptual exploration that boldly brings the ostensibly concealed fine print into prominence on a grand scale. ‘Made in Bangladesh’ challenges the viewer to confront the ubiquitous but often overlooked labeling found on consumer goods and foregrounds the production facility.

“Greedy Creatures” addresses how queer people are often portrayed as selfish, disgusting and evil in the media. For much of the 20th century, the Hays Code prohibited Hollywood from showing queer characters unless they died or were evil. In designing the typeface, printing it on fabric, sewing dresses and photographing them on queer models, four characters were created that represent the demonization of queer people. The aim is to play with heteronormative society’s fear of “being different”.

The collection is an ode to my interest in architecture which was initially triggered by my father.The artist Gordon Matta-Clark is the main inspiration. He did interventions on old existing buildings and created something new with the simple action of cutting. I translated this idea in my garments by slicing, turning
and perforating.The type of person I want to portray is a reference to the person of Matta-Clark who went beyond barricades to create something beautiful.

“Chain of Fools” is a photo-based typeface I created from a necklace my grandmother wore every day. I often thought of her chain as something magical that she used to protect herself from lies and deceit. She suffered no fools and took exactly no shit from anyone. This character set is a tribute to her power, made with an accessory that still holds her energy.

SOSH is a vintage label based in Berlin. Keeping the planet clean by upcycling preloved clothes with some nice typography.

Vogue Brasil Sans & Serif is a dualistic display typeface family crafted by Studio DRAMA for the Vogue Brasil team, giving them a unique and flexible typographic tool to elevate creative editorial across print and digital publications.

Influenced by the vibrant vernacular typography found in the bustling streets of São Paulo, as well as drawing from the refined legacy of the iconic Vogue brand and broader Brazilian typographic sources, resulting in an authentic and culturally resonant design.