The poster for the 2026 Soongsil Univ. Theatre Art Society Freshman Welcome Performance centers on the theme “Igniting with Theatre.”

Car keys serve as the primary objects to represent this starting point. Information is conveyed through a variety of unique, eclectic stickers, each reflecting a distinct personality. The design uses these colorful elements to symbolize the diverse energy of the new members as they begin their journey.

Physical album design for singer-songwriter Xeuda.
The cipher-like heart-shaped lettering represents the journey of one seeking love. Though the path can be dizzying and disorienting, the footprints he leaves behind gradually form a gentle rhythm that draws the shape of love.

A poster based on the short story The Typesetter’s Bridge, depicting “The Typesetter’s Route Map” described within the narrative. This work was featured in a Korean Society of Typography exhibition.

This is the wine branding ‘Lumiere de Vigne’ by Masterplan Studio. We designed this to express a contemporary wine identity, translating to ‘Light of the Vine.’

This project was developed by the designer, inspired by the Taegeuk ornamentation found at Gyeongbokgung Palace in Seoul. Drawing from sneaker customization culture, the designer created a shoe accessory, or “Deubre” incorporating the traditional Taegeuk motif. By reinterpreting this heritage symbol in a contemporary way, the project proposes it as a wearable fashion element within everyday style.

This is the publication Magazine Futureplan Issue No.01 by Masterplan Studio. It highlights subculture and skateboarding, viewed through our unique lens.

The poster for In the Blue Eyes captures a poignant journey toward purity and love. This quest is distilled into a minimalist yet powerful visual language, using concise imagery to evoke profound emotional depth.

‘iljjimasio’ means ‘do not read’ in Korean. This work starts with the experience of reading something. There were experiences of intentionally not reading, passing by, or pretending to read. Based on these methods, I was asked what format is for ‘reading well’, and then I thought that one way was to taboo ‘DO NOT READ’ at all. This is an experiment that visualizes the taboo command and how to make something read in contrast to the title.

This is the ‘Masterplan The Architectural Robot.’ It was created by focusing on our signature geometry, mechanical components, wit, and architectural beauty. By reinterpreting existing robot toys, it transforms from architecture when folded to a robot when unfolded. This is the package box layout. *This is a self-initiated project developed by Masterplan Studio for our own branding.

This graphic identety was created for Garagegage’s solo exhibition at the MUT Museum in Seoul. The brief was to convey the unique qualities of the new product, Chair 11 — its sense of weightlessness and lightness, expressed both through the design itself and the promotional photography. The composition allows the poster to be rotated and displayed from any angle. This interactive approach encourages viewers to engage with the design and experience, echoing its airy and gravity-defying character.

This is the ‘Masterplan The Architectural Robot.’ It was created by focusing on our signature geometry, mechanical components, wit, and architectural beauty. By reinterpreting existing robot toys, it transforms from architecture when folded to a robot when unfolded. This is the instruction manual and blueprint. *This is a self-initiated project developed by Masterplan Studio for our own branding.

The poster for The Jar centers on a red vessel shattered into three distinct fragments. Each shard is shaped into the characters “Hang(항)”, “A(아)”, and “Ri(리)”. While the three syllables are completely severed from one another, the individual strokes within each character cling together with a loose, flimsy desperation.

The design mocks the characters’ absurdity; though they are all equally broken, they operate under the pathetic delusion of being whole.

This is the ‘Sticker Pack’ from Masterplan Studio’s collective series, featuring illustrations hand-drawn by our creative director. *This is a self-initiated project developed by Masterplan Studio for our own branding.

This is the publication Magazine Futureplan Issue No.02 by Masterplan Studio. It highlights subculture and graffiti, viewed through our unique lens.

The poster for The Blind Man and the Woman Who Loved Him exposes the facade of a fractured reality. While the characters perform a charade of happiness and mutual deception, their seemingly intact daily lives are actually shattered and warped beyond recognition. The design visualizes this underlying decay, illustrating an existence that has been splintered into unrecognizable pieces. By contrasting the outward act of normalcy with a distorted internal logic, the poster captures the tragic irony.

This is the ‘Masterplan Architectural Clock,’ a table clock designed with our unique studio identity. *This is a self-initiated project developed by Masterplan Studio for our own branding.

The poster for Regrettable Guys utilizes a clean exhibition hall setting, mirroring the play’s backdrop. Minimalist elements are employed to create an authentic, uncluttered gallery feel.

The title typography features individual characters rendered as stone sculptures displayed atop gray plinths. Prioritizing artistic expression, the letters are designed to look like genuine sculptor’s works, prioritizing artistic form over easy readability.

This is the ‘Masterplan Architectural EYE.’ Created for engraving directly onto eyewear, it captures Masterplan’s unique perspective and our aesthetic approach to architecture and geometry. *This is a self-initiated project developed by Masterplan Studio for our own branding.

‘When Clouds Appear in a Clear Sky’ explores the poetic relationship between sky, cloud, and human perception through the landscape of Seoul. Observed above the city’s layered skyline, drifting clouds become quiet subjects of contemplation—revealing changing light, fleeting emotion, and subtle rhythms of nature within urban life. Through this gaze, the work reflects on inner stillness, unconscious values, and the gentle comfort nature quietly offers to the soul.

This is the ‘Masterplan Architectural EYE.’ Created for engraving directly onto eyewear, it captures Masterplan’s unique perspective and our aesthetic approach to architecture and geometry. (Note: The eyewear itself is not a Masterplan product.)

This is the publication Magazine Futureplan Issue No.03 by Masterplan Studio. It highlights subculture and surfing, viewed through our unique lens.

“I make money in casinos,” he said, voice flat. “Not luck. Systems.” The hostess from Busan didn’t flinch. She’d seen the type. Expensive jacket. Dead eyes. “Took my wife to Tetsuya’s. Nine hundred bucks,” he said. “Made three grand back at The Star before the valet even pulled up.” He tapped his temple. “Patterns. Vibes. I got five systems. One always hits.” She poured his soju. Quiet. He studied her like a game he already won. “You ever seen someone win big?” he asked. She smiled.

This is a poster designed by Masterplan Studio, featuring our unique slogan and graphics. *This is a self-initiated project developed by Masterplan Studio for our own branding.

This is a graphic design work by Masterplan Studio, incorporating our unique illustrations and details. *This is a self-initiated project developed by Masterplan Studio for our own branding.