Sirenia is a friendly display face with rounded corners and flowing transitions. The letters have a very organic look and feel, as if naturally grown. There are clear calligraphic influences in the typeface, since the letterforms are based on a written construction, all drawn with a single stroke. This authentic natural look is ideally suited for lifestyle products, the food and beverage sector and for sustainable design.
With nine weights and corresponding italics, the typeface offers a wide range of expressions: If the light weights appear elegant and filigree, the typeface changes its character to a dynamic brush typeface in the medium weights, and in the heavy weights it takes on a funny, almost psychedelic bubblegum aesthetic. Sirenia’s 1,270 characters contain many decorative letters and swash variations for initial, medial and final letters. This makes Sirenia a great choice for logotypes, packaging and advertising. Despite its display qualities, Sirenia is also well legible in small font sizes and also looks good on the screen.
The design process of Sirenia started twenty years ago with a student project at the University of Applied Sciences Trier with Prof. Andreas Hogan. Using the Blend Fonts feature of the type design software Fontographer, Felix Braden tried to interpolate different type styles and take inspiration for new letterforms from the fragmentary results. When he actually, stumbled upon his old designs he was surprised by the good legibility and relevance of the design. The organic shapes and ornamental curves made the font look like a contemporary antithesis to the minimalism of Geometric Sans. So he decided to expand the font as a family and completely rework it. He drew more rounded consistent shapes and added numerous alternative letters to the alphabet, at least one alternative for each letter and three or four variants for the majority of them, giving the user lots of options for combining letters in a lively and expressive way.
Release: October 17th, 2022
Designer: Felix Braden
Format: OTF, WOFF
Styles: 18, Thin to Black (incl. Italics)
Price: per style: $ 49.– / family: $ 495.– / Free for all users of the Adobe Creative Cloud
BUY (Sirenia is 60% off on Myfonts until December 1st, 2022)
Picture 01: © Taryn Elliott
Picture 03: © Rayul, illustrations: © iwat1929 (freepik.com)
Picture 05: © F Leonard, Odunsi Oladimeji, Michael Fallon, illustration designed by Freepik
Picture 08: Illustration designed by Freepik