Recap: CXI Conference 2025

On June 6th, 2025, the CXI Conference once again opened its doors to the design and branding community in the beautiful Rudolf Oetker Hall in Bielefeld. With an impressive speaker lineup, this year’s event was a celebration of ideas, exchange, and collaboration.

Now in its sixteenth year, CXI continues to be Europe’s leading platform for corporate and brand identity, organized in close partnership with student teams from the Faculty of Design—originally in Mainz (2009–2014) and, since 2015, in Bielefeld. As always, the conference brought together agencies and companies to present their joint branding projects. The format not only offered deep insights into identity design but also created a space for meaningful conversations and shared learning.

The day began with a presentation by Wise and Ragged Edge, offering a dynamic look into international brand work. This was followed by SHEconomy Media and HFA Studio, who explored perspectives rooted in media and cultural identity. After the morning break, IPAI and LIT discussed innovation in artificial intelligence and its impact on design collaboration. The first focus talk of the day featured FIELD.IO, providing a concentrated look at experimental identity systems.

Following the lunch break, Bayerischer Rundfunk and Stan Hema shared insights from their collaboration on public broadcasting identity for their format BR24. In the afternoon, Urbane Künste Ruhr and Studio Yukiko offered a unique artistic angle on cultural branding. The final focus talk came from Studio Herrström and it closed the day with a fresh and engaging take on design practice.

CXI 2025 was marked by inspiring cases, passionate discussions, and an incredible community. We’re already looking forward to CXI 2026—and everything it will bring!

© Photos: Slanted Publishers