Yale School of Art 2025 Convocation

As the Yale School of Art starts its academic year, a convocation event takes place for the community to form a shared…

Super yiayia

Super yiayia is a new street food project within the yiayia and friends family, launching in Seoul with two stores. It shares…

YGDMFA ’26 Oral Presentation

A poster for Yale Graphic Design MFA class of 2026 Oral Presentation. Taking place right after the summer break of the 1st…

Cheese Dictionary

《Cheese Dictionary》 is a book that organizes various types of cheese by intensity, introducing their flavors, characteristics, and ways to enjoy them.…

O Star! O Love!

It visually expresses a sense of vastness and lingering resonance surrounding stars and love.

The Preview Seongsu Art Fair 2024

With the theme Together We Grow, growth is visually expressed through a variable format, where the repetition of circular forms echoes like…

RE:1919

March 1st Independence Movement Day marks Korea’s 1919 declaration of independence. This work reinterprets a paragraph from the Declaration read by 33…

Bob

“Bob” is a conceptual branding project for a space pairing rare caudex plants with art books. The work explores "individuality," inspired by…

Comet

Comet is a decorative Hangeul typeface inspired by the classical form and usage of English roundhand fonts. Also as an attempt at…

Selling What Doesn’t Exist

The arrow motif at the core of the graphic symbolizes the dynamism of Suwon Nammun Market and its cycles of circulation and…

Bob

"Bob" is a conceptual branding project for a space pairing rare caudex plants with art books. The work explores "individuality," inspired by…

테제/parathesis

This is an anthology behind the thinking and the story of Vertica, a typographic fiction. Vertica is Futura in the world of…

The Noisy Spaghetti

This project was started from "Noisy Spaghetti," a compound phrase generated from two random words. This term brought back a fond memory…

New years card for 2025

In Korea, we have a tradition of designing new years cards for each year inspired by the animals of the lunar calender.…

Floral Patterns Spread Like a Virus

Floral Patterns Spread Like a Virus explores the popularity of floral decoration on Korean home appliances. In the 1970s and the consumer-driven…

Tools That Hide an Era’s Deficiencies

In Korea’s rapid industrialization, objects became symbols of the era’s desires and contradictions rather than mere items. Jaehee Jeong collected 100 objects…

Tools That Hide an Era’s Deficiencies

In Korea’s rapid industrialization, objects became more than everyday items—they symbolized the desires and contradictions of their time. Jaehee Jeong collected 100…

Phetes SNS contents

Starting from Phētes’ meaning—“a prophet who delivers the message of the gods”—I translated the brand identity into a visual language. Under the…
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