Did You Know Robin Was A Rabbit?

“Leave Me” is a song by Did You Know Robin Was A Rabbit?, a band with a whimsical, fairytale-like name. In contrast,…

Artificial You

As the age of artificial intelligence unfolds, what position will artists come to occupy within it? Imagining them as pioneers who step…

Sold my Seoul: Cheongsan Supa

"Sold my Seoul" is a play on the city's official tagline "Seoul My Seoul" and draws attention to the destruction of historically…

The Intelligence Age

Identity Design for ACC Creators 2025 Residency The 2025 theme of the Creators Residency at the Asia Culture Center, Gwangju is “The…

All The Ways We Disappear

Poster Design for All The Ways We Disappear by Siyoung Song, Presented at JIFF On the field, children move in formation to…

Gogo Syndrome

This project is the identity design for GOGO SYNDROME, a music curation party brand formed around artist Yetsuby, aiming to amplify the…

Seculative Communities

Identity design for ACC CREATORS 2026 RESIDENCY, Gwangju, Korea. The 2026 theme of the creators residency at the Asia Culture Center is…

SYSTEM 2022

The “SYSTEM 2022” Exhibition Identity was designed to promote designer Daeki Shim’s solo exhibition, showcasing his graphic experiments. The exhibition was proudly…

SYSTEM 2022

The “SYSTEM 2022” Exhibition Identity was designed to promote designer Daeki Shim’s solo exhibition, showcasing his graphic experiments. The exhibition was proudly…

유희삼매 Just Fun

Part of the exhibition Chusa, Revisited. Just Fun attempts to inherit and reinterpret the “aesthetics of strangeness” while also experiments to transform…

SYSTEM 2022

The 'SYSTEM 2022' poster was designed to promote designer Daeki Shim's solo exhibition showcasing his graphic experiments. The prestigious 'Gangwon Institute of…

TOMA SEOUL

Lettering for “TOMA SEOUL” created for Nike’s Toma: Take The Game, Seoul event. The design captures the sporty and dynamic energy of…

Hank Willis Thomas Lecture Poster

Created as a poster for a lecture by Hank Willis Thomas at Yale University. The design draws from the artist’s exploration of…

손오공 Super

Lettering for “손오공 Super,” the hidden title track from SEVENTEEN’s 10th mini album “FML”. ⓒ PLEDIS Entertainment. All Rights Reserved.

AI-Proof Thinking

One may have encountered the question: “What kind of mindset must a designer have to avoid remaining merely an operator?” Today, this…

Starfish, Starfish

A curious creature that slips free even when bound, and regenerates when cut. Stars embroidered across the vast ocean.

Disassembly & Reassembly

This work was exhibited in the 18th exhibition, “The Typesetter’s Bridge,” organized by the Korea Typography Society. The bridge depicted in “The…

Shhh! It’s Time-out

Seol Ji-hyeon’s “Jakjeon-Time(Time-out)” swept the 1999 MBC University Song Festival with its bold, playful energy. Although born in the same year and…

Vanishing san / Moving San (series)

A poster created for International Mountain Day. Beginning with a conventional celebration of mountains, it shifts to depict their suffering under environmental…
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