Seoul has a super exciting mix of historical highlights paired with very current pop-cultural elements. In this work, I tried to combine…
Neoul refers to the largest and most powerful wave in Korean. It is expressed as a form that rises broadly and prominently,…
Abso. represents the "absolute answer for skin through technology." Its visual identity is built on a perfect circle, symbolizing both the definitive…
Abso. represents the "absolute answer for skin through technology." Its visual identity is built on a perfect circle, symbolizing both the definitive…
Abso. represents the "absolute answer for skin through technology." Its visual identity is built on a perfect circle, symbolizing both the definitive…
Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s 'direction' meets customer 'feedback' through mutual…
Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s 'direction' meets customer 'feedback' through mutual…
Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s 'direction' meets customer 'feedback' through mutual…
KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts…
KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts…
This is a poster for an event where four speakers respond to questions about Korean film. The design is inspired by imagery…
This poster presents an exhibition showcasing emerging artists centered on the theme of “resonance.” It visually expresses the concept through spherical forms…
This catalog presents the works and narratives of four artists centered on the apple. In Korean, “apple” also signifies an apology, embodying…
KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts…
This work was part of a project I participated in as a member of Listen to the City. The book examines forms…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a…
PICL (People’s Club) is a food culture platform by NomoreLeft, launched to reposition the brand beyond its "imperfect produce" roots. Inspired by…
PICL (People’s Club) is a food culture platform by NomoreLeft, launched to reposition the brand beyond its "imperfect produce" roots. Inspired by…
This personal poster design visualizes a chaotic state of mind overwhelmed by a whirlpool of thoughts and worries. Through overlapping typography and…
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