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What’s more football than your fan scarf?
Bond created a new identity for Veikkausliiga, Finland’s top football league, built around the iconic fan scarf. A universal symbol of loyalty and belonging, the scarf became the foundation for Scarf Gothic, a custom typeface shaped by the many ways a scarf can be folded. A colour palette drawn from all twelve clubs brings the league together while giving the identity a distinctly Finnish character.
