Veikkausliiga custom typeface, Scarf Gothic

What’s more football than your fan scarf?

Bond created a new identity for Veikkausliiga, Finland’s top football league, built around the iconic fan scarf. A universal symbol of loyalty and belonging, the scarf became the foundation for Scarf Gothic, a custom typeface shaped by the many ways a scarf can be folded. A colour palette drawn from all twelve clubs brings the league together while giving the identity a distinctly Finnish character.