Kevin Rooi for Eastpak: Built to Resist

To mark the launch of Eastpak’s first hard-shell suitcase, the Resist’r Case, the brand collaborated with Omek, a platform supporting professionals from the African diaspora and Amsterdam-based artist Kevin Rooi. Known for his award-winning typographic work, Rooi created five exclusive designs for the small black Resist’r Case.

Kevin Rooi is a graphic designer and passionate lettering artist, widely known as “The Type Guy” in the Netherlands. Originally from Curaçao and Aruba, his work celebrates Caribbean heritage through bold typography and storytelling. He has gained recognition for his signature calligraphy suits and the sold-out collaboration with Eastpak. Drawing inspiration from the cultural richness of Papiamento, Kevin’s art bridges identities and highlights unity through diversity. Through typographic art, he champions the power of words and language.

Eastpak's “Built to Resist” concept emphasizes durability and resilience while also promoting self-expression through bold, individual style. Each design represents a different aspect — from the abstract and wacky, to the rough and expressive. The limited-edition Resist’r Cases were released October, 2024, and sold out within weeks. To celebrate the launch, Rooi was invited to do a live drawing at Eastpak’s event for the new suitcase collection.

Rooi’s collaboration with Eastpak reflects his ongoing exploration of typography and identity as expressions of strength and creativity. His work will also be featured in the Yearbook of Lettering #2, soon to be released and now available for preorder.

© Photography by Webster Mugavazi