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Sheila Dobón Studio's art direction turns the road’s intensity into an artistic archive
Raw Cycling Magazine, founded in 2013 as a digital platform for cycling culture, has released its second printed edition: Issue One—“Ride or Art”. Following the pilot Issue Zero, this new release consolidates Raw’s life on paper, turning cycling’s chronicle into artistic expression.
The project is the result of a close collaboration between the magazine’s editorial team and Sheila Dobón Studio in Barcelona, who led the art direction and editorial design. The editors shaped the content and narrative tone of the issue, ensuring it stays true to Raw’s identity while pushing its storytelling further.
The concept builds an artistic archive around cycling, capturing the intensity and imprint of the road. Grain, blur, depth, and color run through the design, especially in the In Focus articles, where the editorial treatment carries as much narrative weight as the text itself.
Photography by Brazo de Hierro, Naike Ereñozaga, Sami Sauri, and Sean Hardy brings four distinct perspectives to the issue, preserving the beauty of cycling through work that reads as more than testimony.
With Issue One, Raw confirms that print is not a passing gesture, but the space where cycling photography can be read as it was always meant to be.
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