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“If we all switched from bottled to tap water, 1.5 times as much CO² could be saved as is produced annually by domestic air traffic.”
The Berlin based Studio Last designed a new website for the association A TIP: TAP e.V., who advocates since 10 years for the use of tap water. With the project “Wasserwende”, which is supported by the National Climate Initiative, the association aims to reverse the trend of using bottled water instead of tap water.
The new website supports the project by providing a fresh approach to the topic. In addition to information on the association’s projects and offers, knowledge about tap water is offered in various formats. The color scheme and design is inspired by water. With the unusual design concept Studio Last want to point out the importance of the topic “Tap Water” in a catchy and playful way.
The bright but clear tonality of the websites conveys the relevance of the topic as well as the positive approach of the climate protection initiative. A novelty is the “join in” button, which invites you to volunteer and support memberships. The classic donation button is thus supplemented in a participatory manner.
Atiptap–Climate Protection meets Design
Concept & Design: Studio Last
A tip: tap Website
Code: web3000
