The Power of Branding and its Influence on Protest Movements
Branded Protest is a reference tool for the branding of current protest developments in context with historic relevant protest movements by Ingeborg Bloom and Klaus Kempenaars.
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.
We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world to identify the particular techniques that help movements deliver a unique and clear message.
“It’s an interesting and timely read. There really could not be a better time for a book about the aesthetics of protest to come out than late 2019.”—Icon Magazine
Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects.
Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.
Branded Protest—The Power of Branding and its Influence on Protest Movements
Publisher: BIS Publishers
Author: Ingeborg Bloem & Klaus Kempenaars
Volume: 208 pages
Format: 27 × 18 cm
Price: 29.99 €