Corporate Publishing: Aesthetics and Design Principles in Print Media

IGEPA Webinar Crossing Dimensions

Author: Greta Landmann

The second session of the IGEPA Academy webinar series Crossing Dimensions is approaching on April 23rd, 2024, focusing on Corporate Publishing.

Aesthetic and design principles in corporate publishing emerge based on the medium and target audience, aligning with their information needs. The designer’s task includes creating a suitable cover, determining color codes, and establishing the layout grid. With a keen sense for images and graphics, typography, composition, and proportions, an appealing medium is crafted.

Corporate publishing is not a solitary endeavor but rather a collaborative effort. In constant communication with editors, authors, illustrators, photographers, as well as other creatives and layout artists, the team strives for nearly ideal results. Through close coordination, visual worlds are created and translated into journalistic and promotional messages.

Which aspects serve genres and target audiences? Why are font choice and typography important for maintaining and implementing corporate styles? How do you find the appropriate visual language to achieve a cohesive and distinctive visual identity?  How is serial recognizability achieved? What constitutes a successful cover?

Following Professor Lars Harmsen’s keynote, the panel discusses the opportunities and possibilities of corporate design. Regina Jäger of Jäger und Jäger in Überlingen brings her years of expertise in corporate publishing for brands and individuals, Anja Lutz talks about the beneficial provocation and promotion through the integration of art and graphic design, and Felix Kosok shares insights into political tasks and societal demands on contemporary design. Julia Kahl moderates the discussion.

Corporate Publishing: Aesthetics and design principles in print media

April 23, 2024
10-11.30 a.m.

Sign up here for the webinar.

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