Fight for Kindness

In these tumultuous times, and in an even more self-centric world, genuine acts of kindness are becoming endangered, teetering on the brink of obsolescence. Recognizing this alarming trend, TypeCampus, in collaboration with Italy's distinguished type foundry, Zetafonts, proudly presents Fight for Kindness.

This influential initiative is a clarion call to the design community worldwide to illuminate the power of kindness through the medium of typography. The project converges the worlds of art and empathy, capturing the essence of kindness, peace, mutual trust, courage, inclusiveness, and ethical integrity. In it’s first edition in 2022, Fight for Kindness has collected several recognitions and awards, including the Indigo Gold award in Integrated Graphic Design for Social Change, Best of the Best in Social Responsibility at the C2A, and it was shortlisted in the Design for Good category of the Art Directors Club 102nd Award.

The project, designed to mark World Kindness Day celebrated annually on November 13th, is now in its second edition: this year’s response was overwhelming: Over 300 contributions, using 11 different scripts and languages, from illustrators and visual artists from every corner of the globe that supported the cause, creating a typographical message that highlights the myriad dimensions and forms of kindness.

Fight for Kindness

This year, the global, multi-location, exhibition will showcase these typographic tributes from Milan to Los Angeles, Sofia, Rome, and Budapest.

Milan, Italy
Naba Milano Library
November 13th, 2023 to February 28th, 2024

Sofia, Bulgaria
Coffee Syndacate
November 2nd to 13th, 2023

Budapest, Hungary
House of Lucie Art Gallery
November 7th to 13th, 2023

Rome, Italy
Naba Rome Library
November 13th to December 31th, 2023

Los Angeles, US
Junior High Los Angeles
November 5th, 2023

Find detailed information here.