Finance of Football

Created and hosted by The Athletic’s Aslı Pelit and Michael LoRé, Finance of Football is a podcast focused on the business of the “beautiful game.” Currently produced by Frequency Machine, the show was initially launched independently in 2025.
The logo designed for Finance of Football refers to football club badges and does not appear typographic at first sight. However, the football field incorporated into the logo consists of the two Fs in the name of the podcast.