Gucci Vault

Gucci Vault

New Experimental Online Space Created by Gucci

Author: Vicky Blake

Gucci Vault is an experimental space which evolves transcending boundaries.

Worlds within worlds, rooms within rooms, like nothing you’ve ever seen, yet like everything you’ve ever known, Vault is a constantly evolving emporium of wonders. Now as it expands its multiverse, Vault enters a new phase, where the lines of the known and unknown blur. Creative Director Alessandro Michele shares his curation of the things he treasures and the brands he loves—introducing us to the trailblazers of the past and the stars of the future. Exploring new ideas, divergent threads, and surprising collaborations, it’s a mind-expanding retail trip beyond time and space, to a realm of fantasy and reality where you can expect the unexpected. Leave preconception at the door. Open your mind. Fill your senses. Feast your eyes. Where it will take us, nobody knows—this is Vault.

Already home to rare vintage Gucci finds and the collections of handpicked designers, Vault’s virtual shelves will now showcase limited-edition capsule collections from brands dear to Creative Director Alessandro Michele.

With a series of optical illusions, Vault showcases the bold and playful designs of internationally renowned shirt and tiemaker Charvet. Having opened the world’s first shirt shop in Paris in 1838, Charvet has a long and illustrious history of creating exceptionally beautiful pieces.

Delvaux, the world’s oldest fine leather goods house, was founded in Belgium in 1829—a year before Belgium itself was in fact founded. But then nothing is as it ever seems in the world of Delvaux, after all Belgium is the home of Surrealism. So, to celebrate the capsule collection, Vault presents a poem for each bag, even though ultimately these truly one-of-a-kind pieces speak for themselves.

Gucci Vault

Photography Director & Art Director: Max Siedentopf
Styling: Alex Jordan Harrington
Makeup: Fara Homidi
Hair: Mustafa Yanaz
Set: Andy Hillman

Enter the space here


Gucci Vault

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