Living in the Community
New brand image for a nonprofit organization that celebrates inclusion and diversity
The In der Gemeinde leben gGmbH (English: Living in the Community) also known as IGL, advises and supports people with disabilities wherever they live. Through long term, intensive cooperation with IGL, Designstudio g31 has helped to develop a new brand image, a unique company typeface, and a universally accessible corporate website.
Together, they worked out the core elements of the work IGL does: to see diversity as enrichment, and to live inclusively. People with disabilities should actively shape their own lives and not be patronized. In the spirit of their core beliefs, the designers wanted to include the input of both clients and employees in every step of the design process. The result is a collaboratively designed visual system, designed to help people with disabilities thrive at the center of our society.
At the heart of the new brand identity is IGL Display—a headline typeface that was designed exclusively for IGL in collaboration with font designer Gabriel Richter. For this custom design, the designers collected handwritten alphabets from clients and employees and blended them with a typeface exclusively designed for this collaboration. In this way, they created a typeface that used diversity as enrichment—both through the collaborative creative process, as well as the overall design aesthetic.
Living in the Community
Concept & Design: g31 with Tobias Textor and Thanh-Thao Tran
Typeface: IGL Display
Design: g31 and Gabriel Richter
Font production: Christoph Koeberlin
Photography: Kurt Heuvens
