Mark Gowing: Inside the Oblong

Mark Gowing: Inside the Oblong

Twenty Years of Posters, Portrait of Process for Commercial Clients, and Personal Practice

Author: Franzi Haeussner

With the limited-edition volume sold out, Formist is pleased to release a new edition of Mark Gowing: Inside the Oblong. This updated edition features an essay by Eye Magazine’s John L. Walters alongside the foreword by design writer Kevin Finn.

Mark Gowing: Inside the Oblong collects twenty years of posters by the esteemed designer and is a portrait of his uncompromising process for commercial clients and his own personal practice. Over 288 pages the book explores the rhythms, proportion, and dynamics of the oblong space that is the poster. The work is divided into five broad categories: Commercial, Exhibition, Film, Music, and Practice. The posters display an approach to type, image, and pattern that is immediately recognizable as Gowing’s and no-one else’s.

As Finn writes, “Gowing deeply understands the rules of design, yet regularly breaks them without restraint. He frequently uses the poster format in the same way one might use an artist’s canvas: as a means to express ideas, to experiment, to challenge, and to discover new things in the process.”

Always with an audience in mind, the works featured include posters for the Sydney Opera House, Venice Art Biennale, Australian War Memorial, Sherman Contemporary Art Foundation, Preservation Music and Hopscotch Films, as well as a selection of personal works, including the Warsaw Poster Biennale Gold Medal-winning Oil Kills Peace. As Walters explains, “Gowing gets to the heart of each subject. The posters map his understanding of nuanced, multi-dimensional content (art shows, talks, performances, architecture, films) on to what graphic design can do within the four corners of a flat surface, the ‘oblong’ of the title.”

The first 60 pages of the book feature photographs documenting process, display, and various exhibitions Gowing’s posters have appeared in, printed bronze ink on black paper. The texts are set in a custom typeface designed by Gowing using a rigorous grid, resulting in a sharp and unusual feel.

Mark Gowing’s work has been exhibited and published around the world. He has received numerous international awards from staples such as Graphis, the New York Type Directors Club, and the Tokyo Type Directors Club. In 2008 he became the first, and only, Australian to win a Gold Medal at the International Poster Biennale in Warsaw. A member of the Alliance Graphique Internationale, his work is held in numerous institutional collections including the Cooper Hewitt Smithsonian Design Museum in New York, USA.

Mark Gowing: Inside the Oblong

Publisher & Design: Formist
Volume: 288 pages

Format: 240 × 170 mm
Essay: John L. Walters
Foreward: Kevin Finn
Typeface: Formist Graph by Mark Gowing
ISBN: 978-0-6485963-5-6

Price: $ 50.–

Mark Gowing: Inside the Oblong

Formist_MarkGowing_InsideTheOblong_4_1024x1024 Formist_MarkGowing_InsideTheOblong_6_804cf702-17af-40ec-af6b-57653d2ffd87_1024x1024 Formist_MarkGowing_InsideTheOblong_8_1024x1024 Formist_MarkGowing_InsideTheOblong_29_1024x1024 Formist_MarkGowing_InsideTheOblong_15_05bcddc9-6b45-4353-be35-ebaa411e9057_1024x1024 Formist_MarkGowing_InsideTheOblong_11_88f116df-2094-4c62-98c9-df8d29bc6e01_1024x1024 FMark Gowing: Inside the Oblongormist_MarkGowing_InsideTheOblong_17_2f70ba9e-684d-400f-8574-8e6fee17876a_1024x1024 Formist_MarkGowing_InsideTheOblong_19_efb50586-21ac-4ca6-871f-2e684637af9c_1024x1024 Formist_MarkGowing_InsideTheOblong_21_6fb4cafa-a9cc-420a-b90a-34dfc889c0e7_1024x1024 Formist_MarkGowing_InsideTheOblong_31_1024x1024 Formist_MarkGowing_InsideTheOblong_22_899b585d-31ee-406c-83fc-2f28b9159634_1024x1024 Formist_MarkGowing_InsideTheOblong_23_7f4e26fe-4c8a-4f69-a245-6155df181887_1024x1024 Formist_MarkGowing_InsideTheOblong_12_eec5ac21-ac27-4d61-98fb-e91f057ca451_1024x1024 Formist_MarkGowing_InsideTheOblong_30_1024x1024