Mountaincamp

Mountaincamp is a trailrunning camp in Austria founded by Jonas Westbrock, a friend of designer Jonas Bornhorst’s brother. Both share a North German background where trailrunning is hardly an obvious choice of sport. The rebrand develops a visual identity for Community, Performance and Adventure, combining bold condensed typography with a more restrained typeface and distinct colour worlds. “Connected by the Trail” captures the idea of bringing people, mountains, movement and adventure together.