Analysis and visualization of current time perception
What makes modern societies tick? Who owns our lifetime? Is efficiency good for luck? What is the rhythm of life? Is the Accelerating economic development dynamics still healthy for us? What are the wishes and desires of modern People in terms of time, money and work? Our Time is concerned with these and countless other questions and tries this in an artistic, philosophical way to process and interpret it visually in a suitable form. Essentially, the work deals with four contradictory aspects of time with the development of modern working environments and social structures accompanied. Using abstract sketches and visual worlds to describe the effects between time and money, between of course and artificially, between outside and internal time, between acceleration and standstill and between efficiency and waste.
The artistic interpretations of the above-mentioned time aspects were shown on 50 time cards and supplemented with philosophical texts. The accompanying artistic texts can be found in a 138-page book.
This project is the master thesis of Visual Communication graduate Michael Ehrenbrandtner at the Art University for Artistic and Industrial Design Linz. He is a creative strategist and multidisciplinary concept maker. His work links different areas of knowledge from the areas of communication and marketing. The core of his work mostly focuses on the brand-identity and its visual positioning.
Volume: 138 pages
Format: 17 × 21 cm
Workmanship: Hardcover / Thread binding
Volume: 52 Cards
Format: 8.2 × 16.1 cm