This collage is a reflective exploration of leadership and its consequences, combining imagery and text to convey the complex interplay between historical events and their impact on society. By layering words like “revolutions” and “blood” and a significant date, as I want to invite the viewers to ponder the weight of decisions made during pivotal moments in history.

“Zetna fe Fsekhna” is a poster designed to celebrate the essence of Egyptian culinary heritage at a unique food festival and invites food enthusiasts to dive into the rich flavors, history, and traditions surrounding one of Egypt’s most iconic dishes “fsekh”, a traditional and famously controversial delicacy of salted fish.

A poster celebrating the International Day for Arabic Language, with custom lettering inspired by the Kufi script, showcasing the beauty and intricacy of the letters.

A glimpse into the timeless beauty and vibrant soul of Old Cairo.

Sylvia Said, an Egyptian designer born and raised in Cairo, co-founded Studio for Kids, an educational platform focused on teaching languages. Inspired by her children, she created Arabic for Kids to pass on her kids her native tongue as a core part of their identity. The app combines beautiful design, fun mini-games, and engaging lessons. Now expanding to multiple languages, the platform includes Arabic translations, enabling Arabic speakers learn new languages while celebrating cultural pride.

the poster was part of project that represents Egyptian folk songs in different Egyptian governorates in different occasions

the poster contains Egyptian visuals that represents the diversity of background in the Egyptian culture

Born in 2017 initially as a space for Lama Ahmed to express her relationship with the chaotic and tenacious Cairo, Habashtakanat slowly became what it was set out to be from the beginning: a documentation of the visible and an exploration of its hidden meaning. Each issue is a jungle of words and photographs encapsulating living, being, grieving and commuting in the city.The focus shifts in the second issue from the streets to the people and how Cairo is redefined through each person Lama meets.

Takh-takh font is a decorative Arabic font that is inspired by the famous Egyptian series “لن أعيش في جلباب أبي”, The font possess a chunky, bubbly and appetizing aesthetic, along with inktraps and small counterforms. Strokes are wide with rounded edges and bold to make a visual impact and a sense of prominence while maintaining an approachable and playful appearance.

A young cairene woman going by her day in the bustling crowded city of Cairo in search for color and good vibes.

This artwork reflects an old Arabic quote that encourages patience, persistence, and taking steps forward, reminding us that continued effort will lead to achieving our goals.

The poster highlights the idea that life can be both easy and difficult at times. It doesn’t follow a straight path, and when things aren’t perfect or successful, it’s natural to feel discouraged and want to give up. However, it’s crucial to accept this reality and embrace the highs and lows of life.

This poster was inspired by one of my favorite music tracks (El Atr). I created the artwork because I often find myself relating to the lyrics and the story it tells.

This lettering piece is about The Egyptian saying “Blessing is in the movement.” It encourages us to keep working and moving forward, leading to progress and good outcomes.

The poster emphasizes that consistent, small efforts are more effective than large, infrequent ones. Steady progress over time leads to better results than sporadic bursts of effort.

Upbeat German electronic band KID SIMIUS shared their interest in collaborating to work on
designs for their ongoing Europe tour and an album cover for their new single. Initially based in Granada, they were interested in integrating Arabic in their posts. This work won the typographic excellence award at the TDC69 Competition and the TDC Ascenders Awards 2023.

I participated in the Heart Director’s Club project for their March Edition. The HDC team invited
twelve female designers from around the world to create a poster based on their favorite
empowering song by a female musician. Each poster is limited edition and the size of a vinyl
cover. The song I chose is an Arabic Egyptian poetic song titled “Ala Wara’a El Fol,” which translates to “Alongside The Jasmine Flowers”––contemporary cover by Egyptian artist Dina El Wedidi.

Ma’as typeface is a family of variable, experimental, Arabic and Latin fonts inspired by Al-Kufi Al-Handassi and by early XXth century geometric fonts. Through this work, I question the balance of power between Latin and Arabic script as well as the technological tools’ efficiency that made for drawing Arabic characters. The historical calligraphic reference for each of the two scripts aims to avoid stylistic mimicry of one towards the other and to interact seamlessly in a common graphic space.

I dove into some nostalgic ’60s vibes on this one. I wanted to capture the familiarity seen in
Egyptian comic book covers under a wholesome Ramadan theme, depicting the look of Cairo streets during this time.

House Plants: A Simple Guide zine showcases ten easy-care plants, with simple tips for watering, sunlight, and propagation. Each plant comes with a delightful illustration that makes caring for it a breeze whether you’re just starting or already have a green thumb.

Standing at the edge of the ocean, I was struck by the awe-inspiring view of the mountains,
creating an indelible image that demanded to be shared. The haunting melody of William
Fitzsimmons’ “Second Hand Smoke” provided the perfect soundtrack, intensifying the profound
connection I felt with my surroundings.