Vandalism – Childhood Memories

The project tells the devastating story of a young woman who endured a traumatic childhood, facing sexual abuse from her brother, maternal uncle, cousin, and paternal uncle between the ages of five and twelve.

To translate her story, an exhibition was created featuring eight A1-sized illustrations. These illustrations were UV-printed on MDF wood, which had been manually painted white to enhance the vibrancy and clarity of the final pieces.

Dhamma Collective

“Dhamma Collective” is a transformative project in Cairo that is set to restructure the local music scene by promoting alternative electronic and club music in a way that mostly supports female DJs and allies. In a city where opportunities for underrepresented artists are limited, Dhamma Collective aims to create a supportive, safe space that embraces female DJs as resident performers. Through curated events, and workshops, the collective seeks to challenge stereotypes and break down barriers.

Type Series A

A self-initiated lettering project created over the span of a year. Type Series A was originally a single work-break sketch that turned into more than 100 sketches of Arabic letters. A process of drawing, erasing, redrawing and altering, exploring legibility limitations and stylistic variations. Out of all sketches a select few were digitised and coloured, creating vibrant visuals of uniquely illustrated letters.

WARA ELNEESH

WARA ELNEESH is a hypothetical branding project focused around creating exhibitions out of the homes of people in Egypt. ElNeesh is a cabinet traditionally used for storing China and silverware during marriage, but these items go almost entirely unused and for display purposes only. WARA ELNEESH builds on that through exploring this previously untouched space by encouraging community connection around the antiques and the personal stories they hold while still questioning their existence.

Tabann slang Dictionary

Tabann is a collective book documenting Cairo,Egypt visually and verbaly. The book consist of photos taken in Cairo, a vernacular mostly of the new slangs that has not been documented yet and some of the old ones to revive them and finally stickers to be used online in chats or offline as any usual sticker.

The book is bilingual to help foreigners get to understand the Egyptian slangs better.

Digital Threads

Digital Threads explores the convergence of art, fashion, and technology through three intertwined narratives. Samir navigates transness and diasporic identity via performativity, Nada explores fashion’s intersection with migration and agency, and WeirDo subverts perceptions of disability through expressionist art and fashion. Themes of potentiality, experimentation, and reality’s gamification reflect how fashion-tech & MR amplify marginalized expressions.
Selected for Cairo Video Festival 2024.

Bel Masry Keda

A research-based design thesis project that deconstructs the different levels of Formal and Informal Egyptian Arabic. It explores the way in which Egyptians communicate, focusing specifically on the written language and the crossovers between language variations. By dissecting and categorising data collected from research, the project showcases real-life examples from offline and online mediums, demonstrating the implications of globalisation and technology on language.

CAIRO

The work, Cairo, showcases how the city has a vibrant blend of historical and contemporary architecture. The Lotus flower symbol from Ancient Egypt is the inspiration for the facade of the contemporary Cairo Tower. Furthermore, Cairo’s vivid scenery and storefronts integrate vibrant colors like red, yellow, and blue, the primary colors, for the text. The constant juxtaposition between the past and present further unites the city and adds life to the sleepless city that is Cairo.