The structure of these postcards follows the basis of the Makhtout theme under the Makhtout project by Sherine Salla. Some of the manuscripts that inspired me had a postcard mindset, illustrating places with iconic elements and inviting people to them. My contemporary interpretation of this mindset is creating postcards of grand Attaba, the busiest, most lively local district in Cairo. It’s an all-you-can-find kind of place.

From Maktout Workshop: “Who Stole the Chicken?” — a riddle from a 1970s Egyptian zine narrating a poem about a stolen chicken. The poem riddle posters and its four suspects—lion, fox, snake, thief—were inspired by the design of decorative manuscripts, floral and geometric patterns. The structure of these postcards follows the basis of the Makhtout theme under the Makhtout project by Sherine Salla.

My design concept pays homage to Iranian design, incorporating elements from calendars,
Persian manuscripts, layouts, and drawings. These were trials of uncommissioned work for
Mahalla Events at Cabaret Sauvage and La Flèche d’Or.

“Heaven or Las Vegas” by Cocteau Twins flashes my memory of a building I was running toward at dusk when I was a little girl.”Heaven or Las Vegas” by Cocteau Twins flashes my memory of a building I was running toward at dusk when I was a little girl.

DO NOT COPY HEART poster is part of my ongoing series visualizing Cairo’s street scenes and draws inspiration from a local gum package I discovered in Attaba—one of the city’s busiest and most visually vibrant areas. Featuring bold typography and a sassy baby mascot, the design aims to capture the essence of the entire package in poster form. The poster was selected as one of 180 finalists from 2,341 submissions for the 2024 International Poster Competition, Exhibition, and Book.

This poster is my contribution to the Burning Questions initiative by Amyra Radwan and Sina
Gösele. Their project invites questions about diversity, inclusion, and pluralism within the realm of design and theory. I wanted to communicate a personal struggle I was facing at that time, and still partly do, so I raised a question and inner fight: How can I shape my creative, daily bread as a visionary?

just your “not so usual” playful poster

This is vol.1 of a series of posters, where i experiment with “Brutalism” style.. hence the name, Staying true to it’s roots, I’ve infused the style with my own creative twist, pushing its boundaries to create a distinctive visual statement.

“The monkey with a vest” is an Egyptian saying used for those who go with the flow without understanding. It reflects what the youth are going through, this phase of confusion and difficult events, but they have nothing except simply going with the flow.”

These images are part of a long-term project that delves into Egypt’s deeply rooted societal stereotypes, shaped by cultural norms and collective expectations. I aim to expose the unseen constraints that confine men to rigid roles, often obscuring the diversity of their identities. This collection seeks to break beyond these societal boundaries, presenting men as they want and feel—free from imposed expectations and closer to their authentic selves.

The Project is made out of experimenting with mixed media as Recycling grass with a photograph. The project aims to explore the delicate balance between nature and human consumption.

“The monkey with a vest” is an Egyptian saying used for those who go with the flow without understanding. It reflects what the youth are going through, this phase of confusion and difficult events, but they have nothing except simply going with the flow.

We cannot stay silent about things that actually matters.
Let go of your inner child so it can heal. And proceed in the present.
Digital collage. with analog photography.

The poster celebrates the Egyptian Postal Museum, established in 1886, delving into the fascinating history of postal cards in Egypt, and showcasing their evolution and significance. This historical landmark not only preserves the legacy of postal communication but also stands as a testament to Egypt’s rich past and its contributions to transportation and logistics.

Custom Arabic lettering design inspired by the Reqaa script, with sharp slanted lines introducing a dynamic element reflecting the company’s innovation and
distinctiveness.

A series of 4 postage stamps based
on custom Arabic typography, which is inspired
by the oldest forms of Kufi script and the ancient Egyptian Lotus flower.

“Design Against Design” explores Cairo’s intimate streets, revealing how residents creatively repair and redesign everyday objects that often go unnoticed. This book celebrates the coexistence of disparate elements, where fractured pieces come together in harmony. This blend of artisanal and industrial, organic and synthetic, captures the essence of Cairo—a city caught between its rural roots and urban vibrancy. Each object testifies to the residents creativity defining Cairo’s urban experience.

Exploratory typography reflecting the strength of the bond between soul mates featuring a structural steady English custom type intertwined with
Arabic thuluth script carrying the same meaning,
colors are vibrant and lively to capture feelings and emotions. The design is

The rebranding of the Naguib Mahfouz Museum explores the intersection of literature and design, reflecting Cairo’s vibrant cultural landscape. Inspired by Mahfouz’s narratives, I employed a modern visual identity that integrates elements of traditional Arabic aesthetics with contemporary design practices. This project revitalizes the museum’s image and invites engagement with Egyptian heritage, encouraging everyone to connect with the rich storytelling that defines Egyptian culture.

“The worst thing parents can do to their children is become the harsh voice in their minds—the voice that harshly criticizes and kills the dream while it’s still an idea.”

These illustrations explore societal pressures on women, highlighting the burden of expectations and the fight for individuality and autonomy in a restrictive world.

Mohamed Hakem, a master caricature artist, shaped Egypt’s art scene with sharp insight and wit, leaving a profound mark on my artistic vision and journey.

Salah Jahin, a poetic icon and visionary artist, shaped Egypt’s art scene with timeless humor and emotion, inspiring my creative journey deeply.