My Desire to Consume

My Desire to Consume was an art exhibition organized as part of Singapore Art Week. Focused around the creation, distribution and consumption of digital art, the exhibition critiqued the rise of NFTs and how it has come to reshape digital art. Designed specifically for this exhibition, the poster features the recombination of existing typefaces to create new forms and compositions that allude to the chaotic nature of the NFT space. The customized pixelization of specific letterforms seek to emphasize the amorphous digital nature of NFTs and their screen bound imagery, while also alluding to the low-resolution fonts accompanying barcodes – a staple feature of consumption in modern society.

Streettalk

Playing with a different canvas than usual, Marte made a typeface that works best for Belgium’s concrete pavement tiles. The letters can be used as stencils to add messages on the street or as actual tiles, giving people the possibility to turn the pavement into a small garden.

Filuresä – a language from a color gland

Filuresä is a fictional language imagined to be used by the underwater inhabitants
of Jupiter’s moon Europa. It is a language in space – not spoken but written in
real-time in neon colors. Colorful ink splashes from the finger tips of the speaker to create loops and curves indicating different letters. The color of the ink varies and
illuminates the underwater world in green, yellow, red, blue, violet or orange hues thus indicating which vowel accompanies the curve of the consonant. This language system creates beautiful neon sculptures that disappear as soon as the message
is written and received.

swing

A string hangs from a tripod, a brush hangs from the string and a blanc paper lies underneath. Due to the controlled movement of the string, the brush begins to swing.
Playing with the controlled coincidence creates excitement, because the shape of the letter can only be planned to a limited extent. Forms emerge in which the viewer can lose himself. The details bring mixtures of graphic drawings and appearances that seem sensual to us. New possibilities of interpretation emerge that are more familiar from painting. The free, abstract forms stand in contrast to the fonts we are familiar with.

Up Close

As the war in Ukraine rages on, so continues the plight of millions. Among these, each person has a story to be told.
This project aims to illustrate how stories of each individual ordeal can be drowned in a sea of tragedies. Hundreds of personal stories were sourced from newspapers and arranged in 3pt type. From afar this looks just like lines but can be read under closer inspection.
Fragments of the stories were put under a microscope, vectorized and placed over the stories. This aggressive disfigurement, almost as destructive as the topic itself, reminiscent of barbwire and charred remains, demonstrates
the mere quantity of such narratives vs. the individual tragedies behind each one.

Reverse Contrast Typeface

Experimental specimen of a reverse contrast, geometric, angular typeface (as of yet untitled) set in Black, which is one of six total family styles. Currently in the last stage of development, and set to release in the coming month(s).

I’ve designed pages in all six styles (Thin, Light, Regular, Medium, Bold, Black), but since this is a one page submission I’ve chosen one of the extreme styles. It has a tentative name that it will most likely release under so I’d be happy to update you and provide much more detail (font specifications, concept, final name, etc.) if this work is chosen.

Persimmons

Persimmons is an experimental interactive book translating the text of a poem into pattern through linguistic analysis and code. Words taken from each passage of Li-Young Lee’s poem, “Persimmons”, are run through Processing; the reader’s interaction with the book transforms the text’s phonetic structures into generated patterns.

Sayan Wa Shattan

Sayan Wa Shattan is a poster that encourages Arabs at reading Arabic poetry which they’ve neglected in the past decades. Sayan Wa Shattan is an Arabic expression that literally translates to “similar but different” which is the perfect way to describe Arabic poetry genres.

Type Unseen

Type Unseen (76 pages, 5” X 9”) is a reader on illegible graphic design and visual nonsense; it analyzes the influence our youth culture has had on experimental typography, all the while exploring the multitude of philosophies that drive us to construct and deconstruct meaning. The title on the cover layers different typographic treatments of the words, in order to become as illegible as possible without altering any letterforms.

Let’s Talk

A movie poster of the documentary “احكيلي” or “Let’s talk”. It’s a movie about an Egyptian director and filmmaker explores subjects such as motherhood, identity and ancestry with intimate conversations with her daughter. The translucent paper portrays the unearthing of memories and ancestries and the sewn typography adds to the poetic feeling of the movie and the poster.

Abi Fawq Al Shagara

A movie poster of the iconic movie”Abi foq al-Shagara“, it is a 1969 Egyptian drama musical romantic film.It is mostly famous with it’s Umbrella song “doqo el Shamasi”. That’s why I added the abstract umbrella cut-outs, and designed a typeface that would match that era, but with a modern spin to it.

Midsomar

A movie poster of the horror movie “Midsomar”. I incorporated the bright embroidery with the eerie photograph, similar to the movie where the videography was pretty and bright, however the content and story were horrific. Whenever I can I like my work to be analogue, in my opinion it gives it texture and personality.

Messages of the Sea

A movie poster of the movie “Messages of the sea” or “”رسائل البحر in Arabic. I made it using Lino cutting technique. Whenever I can I like my work to be analogue, in my opinion it gives it texture and personality. The movie is full of symbolism, so I tried to make my poster as poetic as the mobie.

A Golden Evening for People in Need

On March 19th, 2022, the iconic and unique Pforzheim Kontor building Kollmar & Jourdan hosted A Golden Evening for People in Need. The building shone in gold, with a meaningful, ambiguous facade installation to collectively raise money for a charitable cause.

Following a staging idea by Steffen Vetterle, Pforzheim jewelry designer Jasmina Jovy, with the help of many volunteers, had the windows on the south wing wrapped in gold foil. Over three floors until the opening of your showroom on May 14th, 2022, the facade receives a striking golden glow. On opening day, the gold wraps will then come off. Additional projections on the facade and in the showroom interior rounded off the public installation and the prevent.

In the process, gold and its glamour in the self-proclaimed gold city of Pforzheim were critically questioned: in the artistic concept, the gold foil—a normal rescue blanket—not only signifies the obvious glamour and luxury. The life blanket is normally used to protect people in need. It stands symbolically for all fugitives—on this evening and in the present context for Ukraine. A photographic work by Herlinde Koelbl with refugees wrapped in gold foil in Greece, as well as the facade installations by Ai Weiwei with life jackets of refugees served as basic inspiration for this.

After the Covid period, the high-profile action was intended to bring together diverse people—including current refugees from Ukraine—in Pforzheim and the surrounding area. At the same time, it was also about re-experiencing a city district with its diverse neighborhood and the Kollmar & Jourdan areal in the center, as the new creative hub within the city to communicate. In the exhibition itself, new jewelry positions could be met in an inspiring way and towards the later hour also celebrated again.

Since the gold foil can be described as unsustainable, the gold foil material of the installation is subsequently reworked into bags by Pforzheim fashion designer Monika Markert. These will find their use as goodie bags at the showroom opening and will be available for purchase. Also available for purchase were bracelets with a peace dove in the colors of the Ukrainian flag, specially designed for this evening in a limited edition by jewelry designer Jasmina Jovy. The catering and beverage suppliers provided everything pro bono.

Thus, in one evening came together not only the neighborhood, but the diverse users of the Kollmar & Jourdan areal—the Carlo Schmid School, the Technical Museum, architects, and designers. Thus, a total of over 200 people, through which almost 2,000 euros in donated funds could be collected to date.

Onomatopee 215

Onomatopee 215 is the result of the research project Post Digital Graphic Design (2019–2021), directed by Demian Conrad at HEAD–Genève, and supported by a grant from the HES-SO strategic fund.

Graphic Design in the Post-Digital Age examines the challenges and opportunities in the wake of the rapid rise of creative coding within a growing community of designers opting to make their own design tools. This comprehensive overview covers educational approaches in design programs and the historic and economic contexts of programming in graphic design, as well as the implications surrounding the integration of coding with design. The book includes over twenty interviews in which major figures in design reflect upon the ways in which coding has innovated and transformed their design practice and strategies, and the directions it will take in the future.

Introduction text by Demian Conrad, with an essay by Silvio Lorusso, and interviews by Demian Conrad and Rob van Leijsen with Dimitri Jeanottat (CH), Ted Davis (US), Urs Hofer (CH), Jeroen Barendse (NL), Casey Reas (US), Yehwan Song (KR), Luuse / Marianne Plano + Léonard Mabille (FR/BE), Sarah Garcin (FR), Tancrède Ottiger (CH), Jürg Lehni (CH), Loraine Furter (CH), Raphael Bastide (FR), Petr van Blokland (NL), Dinamo / Fabian Harb + Fabiola Mejía (CH), Johnson/Kingston / Ivan Weiss + Michael Kryenbühl (CH), Eurostandard / Pierrick Brégeon + Ali-Eddine Abdelkhalek (CH), Zach Lieberman (US), Samuel Weidmann (CH), Erik van Blokland (NL), Studio Dumbar / Sander Sturing and Stan Haanappel (NL), Émilie Pillet (CH) and Dia Studio / Mitch Paone (US).

Part of the editorial and research team was Demian Conrad, Rob van Leijsen, David Héritier, Aviva Cashmira, Nicolas Nova, Anthony Masure, and Daniel Sciboz.

Onomatopee 215

Editor: Demian Conrad, Rob van Leijsen, David Héritier
Author: Demian Conrad, Silvio Lorusso
Graphic: Johnson/Kingston (Ivan Weiss, Michael Kryenbühl, Massimiliano Audretsch)
Release: October 2021
Volume: 608 p.

Binding: Softcover
Format: 155 × 210 mm / 6.1 × 8.27 inch
Language: English
Binding: Softcover perfect binding
Paper: Profibulk 90 g/sm (inside) and Profibulk 300 g/sm (cover)
ISBN: 978-94-93148-68-0
Price: 24.– Euro
BUY