This artwork combines modern urban elements with traditional Arabic calligraphy, showcasing vibrant red and teal hues that form a circular composition. The intricate calligraphy, likely carrying cultural or poetic significance, envelops a mundane telephone booth, creating a striking contrast between tradition and modernity. Positioned in a public space, it transforms an ordinary setting into a visually captivating blend of art and heritage, drawing attention to the beauty of Arabic language.

Saint Verena is a Coptic Egyptian saint who accompanied the Theban Legion on their journey to Switzerland. She is renowned for teaching the Swiss people the principles of hygiene and basic medical care. Born in Thebes (modern-day Luxor, Egypt) in the 3rd century AD, she joined the Theban Legion, a Coptic Egyptian military unit led by Saint Maurice, which served under the Roman Empire during the reign of Emperor Maximian.

“Cairo at Night”
As darkness falls, Cairo’s streets come alive, pulsing with the rhythm of a city that never truly sleeps. Every corner tells a story of resilience and vibrant life. The sign is a reflection of this energy—a tribute to the streets, the city, us, the night, the wanderers, and the dreamers who walk its streets under the soft glow of streetlights. It’s a celebration of a city where the night is not an end, but a beginning.

AR text to be send

Daad Geem is a Cairo based, women led art collective designing unique art products and collectables. Our bug pin collection celebrates nature and design.

Scenes From Khayamia is an AR tribute poster to Cairo’s amazing khayamiya craftspeople who became significant during Egypt’s Mamluk rule. The Craft is still practiced today in Old Cairo and requires a mastery of geometry, illustration, design and color theory.The AR poster can be viewed via a custom Instagram filter.

A visual gallery and a travel diary that brings the world together through hanging laundry. Showing the vulnerability and rawness of people within each frame. People from different countries with different cultures all choose to identify with their clothes. The laundry line allows them to share personal and private details of themselves out in public. In HITL, laundry is universal and is appreciated for the different cultures, colours, settings, and seasons.

This poster design draws inspiration from a quote from “Ya Msafer” by Ghalia Benali. It conveys the theme of longing for someone while paying homage to the original singer of the song, Mohamed Abdel Wahab. The title, “Ya Msafer Wahdak wa faytny”, meaning “Oh, Lone Traveler, leaving me behind” is depicted using the typeface I designed, Qaws. The letterforms are intentionally separated and appear to float, symbolizing the emotional distance between the subject and the person they long for.

This personal project explores traditional Egyptian tattoos, reflecting my artistic vision and experiences. Each piece merges historical elements with contemporary expression, using a bold color palette inspired by vibrant folk culture. Modern decorative patterns, rich details, and typography inspired by the hand-drawn script of folk artists bring these motifs to life. Join me on this journey to appreciate the beauty and depth of Egyptian heritage through the lens of traditional tattoos.

This project captures Cairo’s iconic landmarks as vintage postal stamps, blending history and art to celebrate the city’s cultural identity. Featuring the Talaat Harb statue in Downtown Cairo and the Ibrahim Pasha statue in Opera Square, the illustrations highlight their historical significance with intricate details and nostalgic textures. These designs reimagine Cairo’s streetscape, turning its landmarks into collectible symbols of heritage and pride.

This work reimagines the profound wisdom of Rumi’s quote, “You were born with wings, why prefer to crawl through life?” in a modern Kufic scribble style. The abstract, layered design mirrors the tension between untapped potential and self-imposed limitations. The bold, angular Kufic script contrasts with the freeform scribbles, symbolizing the journey from restriction to liberation. A fusion of tradition and modernity, this piece inspires self-discovery and growth.

Contained Infinity is an immersive interactivrartwork that explores the philosophical themes behind Khayamiya, the art of tentmaking. Khayamiya art represents a visual embodiment of the collective identity and shared cultural heritage of the Egyptian community. The fundamental idea is to arrange several geometric, curvilinear, and arabesque shapes symmetrically to depict how everything harmoniously revolves around one center.

In 2020, a simple Eid poster designed during the COVID-19 lockdown evolved into a standout creation. After attending a silkscreen workshop with Qaaf, the “Eid Saed” design caught attention, sparking a collaboration with @jamela_el to transform it into a functional tote. The original “one pound” concept was rebranded as “33 Pound” under @thrtythree_, becoming part of the “ROLL THE DICE” collection. Featuring indoor shoots by @ahmedalarabyphoto and outdoor work by @adrygraphy and @saddam.mky, the

The main inspiring source for me is not only the visual but the overall aggression that stimulates without reason, and from which you cannot hide. I have overcome my initial revolutionary ardour – which was quite uplifting as it addressed everybody – or at any rate found my place between the current situation and utopia.

Cairo in Green is a poster designed as a heartfelt tribute to the city of Cairo. Inspired by the aerial view of its landscape, the creator was struck by the overwhelming presence of red bricks, a sight they found unappealing. This inspired the use of bold Arabic typography to envision a greener, cleaner Cairo. The poster also serves as a symbolic award, honoring those who work to transform the city into a vibrant and sustainable space, free from the dominance of red bricks.

An exploratory approach to design in relation to technology. Focusing on three aspects “Distortion, creation and configuration”. Using different media and tools to achieve these three aspects. The book will be exploring new techniques disciplines and have fun with it. This project will highlight research, process results and personal insights in an organic manner that intertwines within each other.

Alongside the Elbe river, Rana started a research journey during her residency at Kunstlerhaus Lauenburg on rocks and nature. A journey which lead her to explore many mediums for research including: audio, moving image, still image, drawing and writing, as tools for documentation and exploration.
This research project is simply a reflection of her design and art practice and her speculative methodology towards art and design.

This project explores digital immortality, simulating life after death to provoke reflection on this emerging reality. The poster represents its final stage, offering a glimpse into a digital afterlife. The chaotic design reflects the limitless, rule-free nature of digital existence.

Dystopia is an editorial project exploring how humans misuse power and push beyond their limits, questioning the consequences of assuming roles beyond their nature. The book includes six chapters, including “Humans vs. Gods”, which the poster is about, a chapter that delves into real-life crises and human limitations.

This poster emphasizes the undervaluation of designers, challenging the misconception that their work is effortless or insignificant. It suggests that this lack of appreciation may stem from envy or a misunderstanding of their talent, possibly driven by jealousy rather than genuine critique.