Khayamiya, an ancient Cairo-born craft that once adorned tents and pavilions, now faces the brink of extinction. Yet, its dedicated craftsmen persevere, weaving intricate beauty and hope for its revival. “Beauty in What is Hidden” delves into this artistry, featuring French folds with poetic verses co-written with artisans and handmade covers crafted with the tent’s fabric, dak. It invites viewers to see through the craft, unveiling channeled years of practice, experience, and dedication.

Inspired by the iconic folk song ‘Yama Hamamy Sarah’ this handcrafted Khayameya celebrates Egyptian traditional folklore. Titled “Flight of Longing”, this piece dives into the depths of longing and tradition echoing through generations. Central to the design is the silhouette of the Borg Hammam, standing steadfast as a bridge connecting the past to the present, where the song of a single pigeon whispers tales of resilience, nostalgia, and the eternal dance of the human heart.

This postcard collection, explores the intersection of culture and food. Each postcard mimics a recipe card, featuring instructions for preparing dishes. The focus is on Tteokbokki, a Korean dish of cylindrical rice cakes in a sweet chili glaze. This project delves into both the physical and design aspects of cultural cuisine, offering a unique perspective on the connection between food and creativity.

This publication, born Branding Design course, evolved into a three-volume series exploring agriculture and the environment through storytelling. Each volume, 1.historical narratives, 2.challenges, and 3.acknowledgments, connect chronologically through symbolic colors: red for narrative allure, brown for depth, blue for calm, and green for closure. Combining photography and text, it blends editorial and artistic elements, questioning the balance between aesthetics and functionality.

This project is a chaotic personal memoir captured through six moments, using postcard frames and symbolic elements to evoke emotions reflecting each scene. Tied to the Khaat Sakaker typeface, a blend of Arabic calligraphy and personal heritage. They collectively explore themes of vulnerability, family, and grief. Khaat Sakaker serves as both a tribute to home and a reflection of identity, blending sophistication and sentimentality

Last winter in Berlin felt heavy, with tensions rising after the ban on pro-Palestinian protests and a growing sense of division. In this atmosphere, I began noticing everyday objects with a sense of nostalgia, as if they carried new meaning. This inspired my zine, themed “Home,” a collection of objects that tell personal stories. Like a mini museum of memories, it explores how thoughtful curation makes the mundane significant, inviting others to reflect on their own ties to “Home.”

This book is a heartfelt conversation with Laila Al-Husseini, the author’s late grandmother, who lived through displacement and carried her Palestinian identity across Jerusalem, Damascus, Cairo, and Amman. Using ChatGPT, the author reimagines the dialogue they never had, uncovering her emotions, challenges, and connection to her roots. *Blossom in My Imagination* reflects the essence of the homeland through a blend of roots and aspirations, connecting her story to Palestine’s enduring spirit.

Egyptians tend to follow their traditional values unequivocally, as they provide a sense of belonging and keep them grounded in their roots and identity. These traditions stem from various origins, serving as a guide in daily life and influencing how Egyptians judge situations and those around them. At times, followed without logical reasoning, it’s worth questioning why we conform to these traditions, examining their hold on us, and reflecting on their consequences for ourselves and others.

This movie poster was created for a university course where we explored a different design technique and film genre each week. For this particular poster, the assignment was to incorporate geometric shapes. The film featured the renowned song “Do’o Al Shamasy”, which is about umbrellas on the beach. To reflect this theme, I used paper cutouts to form the shapes of umbrellas, blending the song’s imagery with the geometric style required for the project.

Heart on Sale is a poster inspired by personal experience, blending raw emotion with humor. Featuring a 3D revolving heart and the phrase “Oh Darling, I would sell you my heart for free,” it brings vulnerability to life. The low brightness and exposure create a moody, intimate atmosphere, mirroring the seriousness of the feeling. Paired with a playful call-to-action, the design balances sadness with lightheartedness, capturing the complexity of human emotions.

A merch collaboration with Zei, The Night Owls Club challenges the status quo of streetwear by creating designs that tell a relatable story for Gen Z. With two designs—one inspired by the music scene and another for those pursuing their passions late at night—the collection embraces individuality. Featuring the statement, “We are the people of the night, the ones yearning for something more,” it celebrates the desire for self-expression and a deeper connection to personal aesthetics.

A redesign of Charlotte De Witte’s Return to Nowhere EP, this artwork reinterprets the music’s mood through illustration rather than photography, crafted to resonate on vinyl. The palette of moody blues and deep blacks reflects the darkness and edginess of techno, while subtle curves add a sense of fluidity and depth. Balancing bold contrasts with delicate details, the design captures the EP’s raw, immersive energy, drawing listeners into its atmosphere at first glance.

A collaboration with Brown Toast and Dara’s Ice Cream, this summer collection combines bold design, playful puns, and socially relevant humor. Using a sans serif font paired with Afrikola by Future Fonts, the project integrates experimental typography to push creative boundaries. Featuring a “ways to stay cool” guide with tips, jokes, and subtle brand promotion, it engages Egyptian audiences. The designs are available in two vibrant colorways: yellow and pink.

The central fantasy bank note is designed with a fantasy theme. Each note features hand-carved details, blending mythical creatures, enchanted landscapes, and whimsical elements to bring a touch of magic to the traditional concept of currency. The textured prints give a handcrafted, timeless feel, inviting viewers to explore a world where imagination holds value.

It is a lino cut poster made to visually capture the spirit of the song Yay Yay Ya Nassini. Each line and texture was hand-carved to reflect the rhythm and emotion of the music, bringing the song’s mood to life. I wanted the print to visually express the energy and emotion that I felt while listening to it.