alfabet made with banana-wel

48 Original Fonts is an experimental publication resulting from the typographic research carried out by the Design-Associati studio.
To create these characters we were inspired by the most diverse sources: futurism, cinema, art, music, design, food, etc.
The result is a true cultural pastiche.

CMYK is the reunion of two things that interest me a lot: modular typography and printed things. From a simple grid, the marks of the printing process, usually invisible in the final products, become modules placed randomly in the construction of the font, thus giving a more expressive and experimental aspect to the design.

I created these analog motion graphics to find a different approach to the field of animated typography. Going back to the roots of animation with stop motion and creating frame by frame have an huge impact about the aesthetic of the videos. The animations feel much more lively, rougher, have more character through their imperfection. For me, the right counterpart to the same straight computer-generated motion graphics I made during the last years. It’s very refreshing to work on this growing motion series alongside the commissioned projects and to keep exploring new ways to create analog and typographic animations.

I created these analog motion graphics to find a different approach to the field of animated typography. Going back to the roots of animation with stop motion and creating frame by frame have an huge impact about the aesthetic of the videos. The animations feel much more lively, rougher, have more character through their imperfection. For me, the right counterpart to the same straight computer-generated motion graphics I made during the last years. It’s very refreshing to work on this growing motion series alongside the commissioned projects and to keep exploring new ways to create analog and typographic animations.

BAMA was previously only an internal university code for the joint Bachelor’s and Master’s exhibitions at the end of the semester. But in January 2019 the acronym will become avant-garde exhibition title. The content becomes the topic. And so we communicate the cryptic coding with the audience, the recipient, no – the whole world.

Not only the title is radical reduction, but also the design concept. Because here, too, the content becomes the theme. We present the work of our Bachelor and Master graduates on the largest possible stage. Because they deserve nothing more than the best possible presence. Their works show the diversity of the Communication Design course at Mainz University of

A rich heritage of human curiosity.
A journey towards a unified view of the world.
An exit strategy,
from one reality to another.
A constructed nature of authenticity.

Use Artivive app to see the animated content. 😉

Half-day workshop designed for high school students, on the occasion of an open day at the academy of design and visual communication Abadir.
The goal of this workshop was to create a first contact with the graphic design but most of all with typography, using an Excel spreadsheet, therefore a modular grid composed of editable and variable cells, instead of professional software which require specific knowledge.
The cell pattern allow to create letters, icons and glyphs. A stimulating exercise that helped the students to discover and train their own design and creative skills.

A typeface designed to be stretched.

Dot.Font is a futuristic animated-gif typeface for the generation that doesn’t read.
It’s letters are reduced to as little elements as possible, rapidly appear on the screen (and disappear from it).

We Are Family is an interactive, typographic installation that make use of unsettling images and fragments from found on-line political, brutal, pornographic and other videos to create a new kind of typographic visual language.
Replacing traditional typography with image-based typography re-infuses the letter with endless meanings. Viral, available and widespread images, particularly those viewed by millions of people, focusing on violence, sex and politics, now comprise a new typography. The image functions here as a type of Ready-made that serves as a platform for the new design.

Art vs. Design is a typographic installation that make use of certain elements from known artworks to form letterforms.
This work addresses the complex interaction between imagery and typography. How do we handle reading without reading, or deal with typography without typography? In the virtual war that transpires between type and imagery, it appears that the latter wins the battle by knockout. In this aspect, the work demonstrates that, akin to the rumour of the end of books, speculation as to the demise of typography is apparently premature.

The Acrobat is a series of posters experimenting with space, letterforms and feelings, in lockdown times.

Middle E. is a series of screen-printed works of the letter ‘E’ that has absorbed the spirit of a beaten and murderous Middle East.
The E is not (just) a letter; it is an entity, a mood, it is a sponge that has absorbed the spirit of the times. It is the soul of the Middle East, ‘photographed’ at a particular moment. It is my Middle East, that of my ancestors – but now it is battered, burnt, beaten, murderous. Russia and America, Iran and Turkey, what remains of ‘Iraq’ and what remains of ‘Syria’, Kurds, the ‘Islamic State’ and Hezbollah, Shiites, Sunnites, Alawites, Christians and Druze all act in the tragedy that once was called ‘the Arab Spring’… how ironic.
More: https://bit.ly/33h991J

Veining is a design fiction comprised of a 3d text surgically implanted, integrated into the body’s circulatory system and enhanced via a UV injection of a fluorescent liquid to create a ‘living neon sign’.
In the Veining project I invite you, the viewer, to dream about an alternative future for type – one where text is not confined to a two dimensional existence, viewed merely as an external record of human culture. Instead, I imagine type as an integrated part of ourselves and the living systems that surround us.
These typographic transgressions fuse letters to animate, changeable and embodied systems in ways that give words a whole new communicative power.
More: https://bit.ly/3GskA54

The challenge of this experiment was to generate random compositions using six craft sticks painted in the colors red and white; black and white; and black and red. Each set of sticks was cast a hundred times at random on five different backgrounds, in a total of five hundred images.
Black and white images were chosen to compose the word “pandemonium”. The letters were formed following the alignment of the sticks.The process of photographing the images, tailoring them and positioning them, took a few weeks; the pauses between each activity did not mean the end of the project, but the continuation of a new phase of experimentation.

Creation of visual compositions that presented the word “pandemonium” from the juxtaposition of letters and symbols identified on posters, leaflets, packaging and objects found on the street.
While working beyond the limits of image resolution, noise and distortion started to appear and were incorporated into the compositions.
Creation is not just about trying to conceive something totally new. Placing elements borrowed from different universes together can result in the creation of new ideas.

The adidas brand department asked for an analog letter set inspired by handwritten notes. They wanted a letters for a brand communication toolkit, to be used on posters and for web designs. They specifically asked for a feminine style. So I decided feminine is round, bold, strong, loose, dynamic and exiting. A real woman is not perfect, which is the most interesting about her and so are the details (lines overlapping, splashes) of the letters.

Palinopsia (Greek [pælɪˈnəʊpɪə]: palin = again and opsia = seeing) is an animated typography experiment that challenges commonly held notions of legibility.

In this exercise the circular shapes animate along paths to complete the form of known glyphs, leaving visual artifacts. Since individual letters will never appear complete at any given moment the viewer is required to focus in a way that is foreign to the usual act of reading.

A new kind of “reading” however can be achieved with a rapid succession of individual letters where the viewer remembers the previous letters to form the intended word. Resulting in a process similar to when a child first learns to read.